Are you interested in having your business out there and seen by lots and lots of people? Are you aware Facebook can help you get that done? Millions of potential clients are on Facebook right now, just waiting to become your customers if you market to them properly.
Depending on your needs, a Facebook group may work better for you than a page. This will help generate an online community for better interaction. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.
Increase customer engagement by commenting on the things they post on your Facebook wall. Monitor you wall regularly, and reply to any @ messages. Reply to everyone that you can, and make sure that you’re replying to complaints first.
Answer any questions and respond to comments on Facebook. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.
You need to have a unique Facebook page if you use it for marketing purposes. Adding great photos and unique color combinations really helps. People on Facebook often like these types of pages instead of plain pages.
Do not create a Facebook page if you lack business from regulars at your company. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Invest in targeted Facebook ads instead.
Always answer comments and posts that show up on your Wall. It is important that you acknowledge that a person who takes time to interact with your business is important to you. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
Always answer all the questions and comments sent to you via Facebook. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. Do not hesitate to share a link to your site if an article or page perfectly answers their question.
Facebook marketing is all about eventually selling more of your product. To keep you on track, set short term sales goals. It is good to garner lots of “likes,” but you also want to convert them to sales. Look at your results and make tweaks to your strategy if you do not make what you expect.
Ask for fan input. Customers love to feel important. This is a great way to help build a community within your brand. Ask opinions on certain ideas that you have about your company.
Always keep your current customers in mind. In the rush to get new customers, many companies inadvertently take their old customers for granted. For powerful Facebook marketing, you need an audience that feels respected. This makes people get into your brand a lot more, so never forget to acknowledge your followers.
You should definitely focus on finding a personality for your brand. If people find everything you post to be stale and brand, this will give them the same perception about your brand. Show some personality, however remember to remain professional.
This shows you that Facebook is an important marketing technique. This site reaches millions of people and can increase traffic. Put this advice too good use to help boost business through Facebook marketing. With marketing on Facebook, you can do anything.
Don’t ignore any comments or posts that appear on your wall. If people take time to make contact, you should dedicate some of your time to respond. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.