In the world of social media, Facebook is just about the most popular. There are millions of account holders, and millions more sign up everyday. So, if you own a business, you have to become friendly with Facebook if you want to open your business up to a plethora of users. Keep reading so that you can find out how to do this.

Make sure you talk to your fans regularly in order to find out what they want from your business. Pay attention when folks make postings on your page. A lot of businesses that are successful have learned some ideas on marketing from everyday people. Never ignore your fans since they are the reason that you have gotten as successful as you are up to this point.

Engage your customers by replying to their posts as much as possible. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Pay special attention to posts that express a complaint or a request for customer service.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Give discounts or prizes to people who share or actively market your page. Just be sure you actually follow through or your business will not be trusted.

Hiding your content from non-fans is an effective method in converting visitors into followers. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up. Don’t put too much of your page behind barriers, though, or it’ll get hard to draw anybody to it through SEO and other marketing methods.

Create custom tabs on your business Facebook page. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. For instance, when you have a contest going on, make a tab for just content info.

Ask followers for insights on how to improve your business. Those that offer suggestions will feel important and a part of your team. Give your followers the power to make some simple decisions. For example, if you blog, you can ask them what kind of posts would interest them.

Do not turn off comments; your fans need to tell you how they feel. Sure, you may get some inappropriate content, but if you don’t allow it, your fans will think you don’t care.

In order to make the most of your marketing efforts, build a fan base that is solid. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. After that threshold has been reached, your conversion rate is going to start marching.

Make sure you really understand the purpose of a Facebook page. Don’t create a Facebook page just because it is the hip thing to do. Do you want to speak with your customers? Or do you use Facebook to let customers get in touch with you? Facebook for the purpose of growing your business is very different than using it to promote loyalty.

In conclusion, Facebook is the place to be if you want to gain new customers and increase profits. Having read the article above, you should know now a great deal more about Facebook marketing. It’s time to start integrating Facebook into your marketing strategy.

Interact with your existing audience. People often focus on new customers and tend to forget about the old. Respect and reward your audience as much as you can. This will help fortify your brand and personality.