There are a lot of things you can use Facebook to do, and one of those things is to speak with the people that your business caters to. Social media is more popular than ever and is a great tool for communication. Use Facebook as a marketing tool and watch your business grow.

You will win kudos from your customers when you take the time to reply to their wall comments or questions. You need to monitor your wall, and any direct messages you receive. Make sure to respond to both positive and negative feedback.

You can quickly expand your viewers on Facebook by holding a competition. Give discounts or prizes to people who share or actively market your page. Be sure to follow through on any promises you make.

Make sure any content you publish is linked through your Facebook. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

Market your business and product on Facebook successfully by having a page that stands out from the crowd. You should add pictures and colors to attract attention. An appealing page is much more enticing than an ordinary page for Facebook users.

Make sure that your Facebook page is spam-free. Sites that are riddled with spam can end up turning potential customers off. You will be able to set up a list of keywords that will be filtered off of your page.

Make sure your Facebook page isn’t being inundated with spam. Filters are available to help stop spam before it even appears. Page administrators can add keywords into the tool that will help keep things filtered.

Consider Facebook a type of content-sharing venue. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Create your content with this in mind. Cross promote information between your official website, blog and Facebook. Facebook usually drives up a bunch of traffic.

Consider Facebook as one way to share information. Facebook is not only about socializing; it’s a major source of content. Use it in this way. Use Facebook to promote your blogs from other channels. You can reach significant numbers of people on Facebook.

Consider creating a group instead of a page. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. You can also use a group and a page to give updates and allow users to share content.

Have different links that your visitors can sign up to on your Facebook. If they are able to get something for clicking Like, they’re more likely to do so. Hold contests and sweepstakes or just offer free samples of the product.

Consider establishing a Facebook group instead of or in addition to your page. Groups are like little communities where your fans can interact together. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.

Avoid sending updates that aren’t related to you or your business. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. Post anything of a personal nature using your individual Facebook profile.

Determine why you are creating a Facebook page in the first place. Don’t simply create a page just for the sake of it. Do you use it to talk to your customers? Is it because they need to communicate with you? A Facebook page is that being used to generate new sales will have a different set up to one that is designed for existing clients.

Always answer to the comments and questions people send you on Facebook. Try to answer their question with a helpful answer, and thank that person for contacting you. You can share the link to an article if it is going to answer any questions they might have.

Social Media

Are you ready to take advantage of social media and use it to help grow your business? Social media like Facebook is well loved, so you should use this to your advantage. Put the above advice to use and expand your audience.

Building a fan base is the first step in marketing through Facebook. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. When you hit that number, conversion rates skyrocket.