Most of your family probably has a Facebook page. Almost all of your loved ones are probably on this website. Having said that, are your customers also on Facebook? If they are, you could benefit from marketing on Facebook, so keep reading to see what it entails to have a successful campaign.

All posts must be done professionally. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. If you stay professional at all times then people are going to respect you and your business a lot more.

Contests can be used to your advantage. Provide people with prizes and discounts for liking your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

Consider Facebook to be a platform in sharing content. It’s for more than sharing photos and playing games. Use it in that way for your brand. Write some actual blog posts and then promote them via other channels through your Facebook page. Facebook usually drives up a bunch of traffic.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. Add colors and pictures to your page. Most users on Facebook are visual.

Use custom tabs to make your page stand out. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. For instance, if you have a contest going, a tab for that can be included.

The most important first step to Facebook marketing is to build a solid fan base. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

Don’t let spam overrun your page on Facebook. You can use filters to help edit the page and monitor content when you are away. Anyone with administrator privileges to your page has access to these filters.

You may want to buy an advertisement on Facebook. The ad can be targeted to users of a certain gender or age. You can work within a certain budget, doing as little or as much as you desire. Finally, there aren’t any long term commitments involved. Your ad can be ceased at any time.

Try holding a giveaway to boost interest in your Facebook page. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. This technique will increase your visibility without the necessity of spending much money.

Do not ignore any questions or comments that are asked of you on Facebook. Try to answer their question with a helpful answer, and thank that person for contacting you. Never hesitate to share links within your Facebook page to address a visitors needs.

Try to add value and relevancy to each of your Facebook posts. Stated otherwise, all followers ought to gain something from your postings, even if it is just a helpful hint or a bit of advice. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.

Make sure you are posting professional photos on your Facebook page. These photos need to have something to do with your business. Be very mindful of posting offensive, out-of-focus or inappropriate pictures on your Facebook page.

Custom tabs can help you make your Facebook marketing strategies more efficient. They let you get information together in an easily readable format. For instance, you can have a contest tab if you’re running a contest.

If you are on Facebook, you know what customers want from a company’s Facebook page. Use the information and advice below along with your knowledge as a customer to make a great marketing campaign on Facebook. The harder you work, the more rewards you’ll see.