Are you prepared to go head to head with the competition and beat them? Do you run across their Facebook pages and think its time for you to have one too? Would you like to one up your competitors? It takes a bit of know-how and a little time commitment, but by reading the tips and information here, you’ll be on your way to successfully marketing your brand on Facebook.
Facilitate regular interaction with your followers so you understand their needs and interests. Be aware of whatever people post on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Don’t ignore fans since they happen to be the reason for your success up to now.
If you want learn more about what your fans want, interact with them regularly. Take everything that is posted into consideration. Lots of successful companies have implemented useful marketing strategies from their consumers. Don’t ever ignore your fans as they have a good idea as to what they are looking for.
Any online content that you publish should link to your Facebook page. Set up your blog so that new posts are automatically linked on Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
When you are using Facebook for marketing, you must make your page stand out from among the crowd. You can do this by making your page colorful or adding lots of photos to it. Those on Facebook are more likely to visit a vibrant page instead of a dull one.
Always post a link to any new content on your site to your Facebook wall. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Facebook is a great content sharing tool. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. It should be thought of in this way. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. You will see great results from using Facebook.
Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This will lower your marketing costs and increase the company profits in the long run.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. You only need to set up the specific offer and then promote it on your page. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
When you choose to update your page, be careful about it. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Your updates ought to be entertaining, helpful and educational. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.
If you only deal with a customer every now and then, you don’t need a Facebook page for your business. You have customers that come and go at random times so they probably won’t follow your posts on Facebook. Try getting into Facebook ads that are targeted instead.
Use the custom tabs to maximize your Facebook marketing efficiency. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For example, if you are holding a contest, you can include a tab for the contest information.
The knowledge that you have gathered will give you a leg up on the competition. You can share your success with the world. Try out the tips you’ve received and see how much more of an impact your Facebook efforts can make.