Facebook is truly the king of all social media. It gets millions of people signing up daily, plus the hundreds of millions already there. Therefor, it is a great tool for a business’ marketing strategy. This article will teach you how to make the most of Facebook.

While you want your personality to show, you must keep things professional when making Facebook posts. Although social media tends to be a casual venue, your business must be presented professionally. If you stay professional, people will always view you that way.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.

Reply to followers when they write something on your wall. Monitor your wall daily and make sure to respond to people within 12 hours. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.

Any content published online should be linked to your Facebook page. If you write a blog, make sure that new posts appear on Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

Give away free items to loyal or potential customers. Offer these free items to those who subscribe to your page. Make your winners viewable to maintain the legitimacy of your contest.

Keep spam off of your Facebook page. Even if you aren’t around, you can put filters in place which will monitor and guard your page. If you have different page administrators, they can help you with this.

All posts must have great value. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.

Consider Facebook as one way to share information. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat it as a marketing medium. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!

Have different links that your visitors can sign up to on your Facebook. Providing something useful just for registering is a good way to keep the conversation going with interested parties. Also, you can hold contests where you give away free things.

Make sure that a group is established for your business. This will group together all of your potential customers. You can let your group know about special discounts, as well as other information that is useful to them. This is also a good place to learn more about your customers.

Think about creating your own group rather than just a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.

As you can now see, Facebook is a giant marketing opportunity. This article will better prepare you to reap the benefits of Facebook’s marketing possibilities. Go ahead and join Facebook today to begin your marketing.