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The Things You Need To Know About Facebook Marketing

People worldwide seem to be obsessed with Facebook nowadays. What this entails is that Facebook can be a great marketing tool when wanting to reach out to more people. If you wish to do this, the information contained in this article will prove helpful.

Make sure you talk to your fans regularly in order to find out what they want from your business. If they post items on your page, keep them in mind. There are a lot of popular businesses that get marketing tips from their fans. Do not neglect your following, as they are the keys to your success.

You need to interact with your customers so that you are in touch with them. If they post items on your page, keep them in mind. Numerous successful businesses have benefited from marketing ideas learned from the public. Give your fans the attention they deserve because they made you the success that you are.

Facebook Ads

Try putting out some Facebook ads for your business. While your updates are certainly helpful, they can generally only get you so far. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. These will add to the traffic that your product brings.

Give away free items to loyal or potential customers. Encourage people to subscribe by giving something away to some of them. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.

Keep your Facebook page from becoming covered with spam. Sites that are riddled with spam can end up turning potential customers off. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.

Try developing a group rather than a page. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. This will also give you the ability to inform your subscribers of updates.

Consider establishing a Facebook group instead of or in addition to your page. A Facebook group allows users to have their own community. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.

If someone ‘likes’ your Facebook page, give them a deal. New likes have the opportunity to draw a lot of attention to your page. Think about offering something that is free and exclusive when they “Like” your page. You can make it a contest or you can make the gift for all. If you give them something they like, they will probably not hesitate to “like” you.

Provide sign-up forms on your business’s Facebook page. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.

Do not ignore any questions or comments that are asked of you on Facebook. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. When you already have an answer available on your website, link to it.

As mentioned, all kinds of people are using Facebook right now. Therefore, marketing on Facebook can be very powerful. Using the tips you’ve read here will give you a great start.

Market Your Business With The Power Of Facebook Using These Top Tips

Does your business have a Facebook page? If not, you are missing out on a lot of people that might buy your products. If you do use it, it is important to make certain your strategy is on point. Keep reading to learn how to come up with a successful Facebook marketing campaign.

Offering contests is an effective way to increase your fan base. Offer prizes or special deals to those who like your page. Show proof that you have awarded the prize after the contest ends.

Try using Facebook ads in your marketing tactics. Your normal posting will only deliver so much in term of promotion for your product or service. Ads can reach further into your target market and draw customers to your page. Facebook ads are cheap, and they can be quite effective.

Facebook Ads

Try out Facebook ads. Posting to your page will only get you so far. To achieve real results deep into your customer base, Facebook ads may be ideal. They are inexpensive, and can make a big difference.

You may wish to create a Facebook group rather than a Facebook page. Groups are like little communities where your fans can interact together. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.

Keep your Facebook page from becoming covered with spam. You can put filters in place that will help you to keep things on track when you are away. If you have different page administrators, they can help you with this.

When using Facebook, think of it as a strong platform for sharing quality content. It’s not all about chatting it up with your friends; it’s also a great place to share content too. You can have lots of different kinds of conversations. Write real blog posts and promote your blog posts from other channels into your Facebook page. Facebook will bring you a great deal of traffic if you do.

Use care in selecting your updates. If you don’t share content that has value, you won’t keep fans very long. Updates need to be entertaining, helpful, or educational. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.

It is important to have a lot of followers when using Facebook as a marketing tool. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. When you hit that number, conversion rates skyrocket.

Chose what you share as an update carefully. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Keep your updates helpful, educational, or entertaining. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.

Facebook marketing is all about eventually selling more of your product. Set monthly sales goals for yourself. Getting a lot of likes on your page does not mean much if it does not translate into sales. If you do not get the results you need, your strategy might need some tweaks.

Make sure to answer every question or comment left on the wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Responding in a timely manner will help improve your credibility.

Find your inspiration to get on Facebook to promote your product. You should have what you need to begin, so there’s no excuse for not being on Facebook. Regardless of your history with Facebook, there is always room for improvement. Use the tips in the article above to help improve your marketing efforts.

Be sure that your posts offer some value. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Refrain from promoting your brand too much, as this can get frustrating.

How You Can Succeed With Facebook Marketing

Facebook is something that a lot of people all around the world use. But, it can be a great tool to market your business. You can take advantage of the paid options for marketing available through Facebook or use the free options for marketing. No matter if you are paying or you are there for free, here are some good tips for you.

When using Facebook to market your business, always remember to post in a professional manner. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. If you keep it professional, you will gain the respect and trust of your clientele.

One method for generating interest in your business is by having a giveaway. You ought to urge customers to sign up by providing freebies to certain subscribers. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.

Use a giveaway in order to drum up attention and interest on Facebook. You ought to urge customers to sign up by providing freebies to certain subscribers. Update your Facebook page with the winners, and repeat this any time you want more fans.

Facebook Ads

Give Facebook advertisements a try. Posting on your page only goes so far. To extend your reach, use ads to reach outside your normal followers. Facebook ads are cheap, and they can be quite effective.

Take advantage of Facebook ads and all they have to offer. Regular posting can only do a limited amount when it comes to promoting your business. To really maximize your marketing efforts, you should purchase Facebook ads. They aren’t too costly, and can make a world of difference.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. You can do so by giving your page an attractive and eye-catching design. An appealing page is much more enticing than an ordinary page for Facebook users.

Remember the audience you already have. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. For powerful Facebook marketing, you need an audience that feels respected. This will help fortify your brand and personality.

You may wish to create a Facebook group rather than a Facebook page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.

You are now better informed about Facebook marketing. Facebook requires no investment of money, so it is simple to get started. The only way to best your competition is to start planning. Get ahead of the competition.

In exchange for a “like”, give your visitor a reward. The more likes you have, the more attention your page will get. Try to give a way free items if they are going to ‘like’ your Facebook page. You could give away a free sample or even a chance in a sweepstakes. People are more likely to respond to your requests if you give them an incentive that is worth their time.

Looking To Use Facebook For Marketing? Check Out These Tips!

Make sure that you take advantage of social networking sites like Facebook. You must learn a few things about marketing on Facebook before you get started, however. Check out these timely tips that will start your Facebook marketing campaign off on the right foot.

If you’re marketing your business on Facebook, you should be professional about it at all times. You can be a bit relaxed but make sure you are still professional. If you keep it professional, you will gain the respect and trust of your clientele.

Interact with your fans regularly so you know what it is they want. Make sure you take notice when people post on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Don’t forget that your fan base is what has helped you get to where you are now.

Try out Facebook ads. This will help to promote your products in a very effective manner. To gain even more customers, you should use Facebook ads. The cost is negligible compared to the potential gains.

Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Irregular customer interaction also means they will be quite uninterested in your postings. Invest in targeted Facebook ads instead.

Use a giveaway in order to drum up attention and interest on Facebook. Encourage new subscribers by offering free products. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.

Be sure your posts are valuable. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.

Provide sign-up forms on your business’s Facebook page. If you give the audience something when they sign up to get marketing messages from you, it can lead to potential customers becoming paying ones. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.

Create a Facebook ad. Posting on your page only goes so far. To extend your reach, use ads to reach outside your normal followers. These ads are not expensive and can quickly increase your followers and your sales.

Ask your fans for advise about various decisions you need to make about your company or business. Customers like to feel they are being heard. Empowering them to make decisions is a great way to involve your community. For example, if you run a blog you could ask them what kind of posts you should make.

You may have a hard time figuring out how to market on Facebook if the concept is new to you. A great way to start is to add a Facebook button to your website. This will help customers and visitors connect with your business and is much less intrusive than other forms of marketing. When your page is “liked” by someone, you can update them on information related to your business.

Facebook is a great place to share information. Facebook does not only relate to everyday chit chat, but it is also an important content format. Treat it that way. Write real blog posts and promote your blog posts from other channels into your Facebook page. You can reach significant numbers of people on Facebook.

Now, you should be able to catapult your business to the next level. Choose strategies adapted to your target audience to get better results with your Facebook marketing campaign. Keep reading to learn as much as you can.

Expert Advice To Improve Your Facebook Marketing

A strong Facebook presence is a great tool for connecting with customers and promoting your brand. However, it is imperative that you understand Facebook marketing before you launch your campaign. Start by reading the information discussed in this article carefully and use the tips to help jump start your Facebook marketing plan.

Facebook lets you share content. It isn’t just informal chit-chat, it can be a large content format. Don’t neglect this powerful marketing tool. You can even use Facebook to promote your articles or blog posts. You can reach significant numbers of people on Facebook.

Always take the time to answer any questions and address any comments made to you through Facebook. Thank them for contacting you, and give them a great answer. When you already have an answer available on your website, link to it.

Be sure and answer all questions that people post on your Facebook page. Show that you appreciate their questions and comments, and give helpful responses. Additionally, post a link to an article on your site if it can answer their questions.

Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This will lower your costs and increase profits in the long run.

You can improve the value of your Facebook page by changing the tabs to suit your business. You can easily organize the information available on your page so that fans can find it. For example, a contest can have its own tab so that it stands out.

Try buying Facebook ads. You can alter your ad to your customer base to maximize profit. There are many budget tools to work with as well. This is a valuable tool as you do not have to commit funds long-term to the advertisement. You are able to discontinue your ad at any time.

Someone Likes

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

Try offering exclusives when people “like” your page. If someone likes your page it will get you a ton of exposure. Think about a good reward to offer when someone likes your page. You can also enter them into a contest if they like your page. If you give them something they desire, they’ll easily click “like” for your page.

If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Use Facebook advertisements as an alternative in such cases.

Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Try getting into Facebook ads that are targeted instead.

After reading this article you will see that you now know how to be successful at marketing with Facebook. You now need to target these techniques towards your own audience. Prior to starting out with Facebook marketing, find out more about it.

Take Advantage Of Facebook Marketing. Read These Tips.

There is a lot of advice out there about Facebook marketing. A lot of the suggestions are trendy and devoid of substance, which means they won’t make you much money. The article below has the information you need to successfully market with Facebook.

Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. You should encourage your customers to join by offering a few free products to some of your subscribers. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.

It is important that your published online content is linked to your Facebook account. Link post summaries of blog entries from your site onto Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.

Facebook Ads

Consider buying a few Facebook ads. Typical postings are great, but there’s a limit to how far they can reach. When you want reach, Facebook ads are better. They are affordable and effective.

Try using Facebook ads in your marketing tactics. This will help to promote your products in a very effective manner. Ads can reach further into your target market and draw customers to your page. They aren’t pricey and they can help.

Never ignore comments and questions on your Facebook page. Begin your answer by thanking them for contacting you; then, provide the information they require. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.

Utilize custom tabs. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For instance, your current giveaway can have its own tab that lets your followers know how things work.

Look at Facebook as a great way to post content. It’s for more than sharing photos and playing games. Realize this. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You will see great results from using Facebook.

Custom audiences allows you to personalize the emails that you send. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

The first step to success with Facebook marketing is having a solid base of fans. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. When you hit that mark, your conversions will start happening rapidly.

Try making a group versus a page. This can encourage subscribers to make a community online and communicate regularly. Allow your subscribers to post content on your Facebook page.

If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Use ads instead of a Facebook page in this circumstance.

Many people just follow the latest Facebook marketing trends because they do not know any better. This article is not about trends, but great marketing advice that works. If you use these tips, you can see your campaign soar and your profits increase.

You can improve the value of your Facebook page by changing the tabs to suit your business. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. For instance, if you have a store, you can create a tab just for that.

Some Helpful Tips For Effective Facebook Marketing.

Facebook is one of the largest social media platforms out there with millions of subscribers. You are likely among them. If you’re a business owner, you should know how you can reach those individuals so that you may gain a new customer base. Here are a few tips that will help you to market a business by using Facebook.

Make your posts professional in tone and spirit at all times. Although social media is relaxed, you should never post anything that could be deemed unprofessional. You will develop a better reputation if you stay professional.

Consider holding online contests as a means of your Facebook marketing plan. Offer users prizes and discounts in exchange for encouraging people to like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Give Facebook ads a try. Your products or service will only receive so much promotion from your normal postings. When you want reach, Facebook ads are better. The cost is negligible compared to the potential gains.

Consider Facebook a type of content-sharing venue. Facebook is useful for more than chatting with your friends. Treat Facebook seriously to improve your profits. Make sure that you incorporate professional posts about your product on your page. This will increase your traffic and profit in the long run.

When you use Facebook as a marketing strategy for your business, make sure your tone is always professional. Although social media tends to be more relaxed, it is important that you present your business as a professional one. Folks will have more respect for what you do if your tone stays professional.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. Just set the offer and choose to make a Promoted Post. If the offer is very good you can also promote it to those who are not fans.

Never neglect your existing base. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. Respecting your audience will lead to a successful marketing campaign. This gets customers truly engaged in your company.

Use a contest to build talk about your brand. Encourage your visitors to join your page in order to be eligible for some free products. Put the list of winners on your wall, and keep doing this every time you have a contest.

Carefully consider any updates you plan to post. Subscribers will get bored if your updates contain no value. Every update should be entertaining, helpful, or should teach them something. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

Facebook Marketing

Try using Facebook ads in your marketing tactics. Regular posting can only do a limited amount when it comes to promoting your business. Purchased ads can make a huge difference. These aren’t expensive, and they can really make a difference.

Now that you’ve read this article, you have more information about how you can start to use Facebook marketing. As you get more comfortable using the tips outlined here, you will find that Facebook marketing really isn’t hard at all. Start now and watch your business grow.

Advice On How To Improve Your Facebook Marketing

Do you have a large number of family and friends who are already using Facebook? Almost all of your loved ones are probably on this website. But are your current and potential future customers on Facebook? If you think so, marketing on Facebook might be right for you.

Incorporate professional and engaging posts on your Facebook page. Although social media presents a casual platform, you and your business must always be presented professionally. If you keep it professional, you will gain the respect and trust of your clientele.

You should give a product or service away to get people interested. You can boost your costumers and fans by offering something that they’d love to get. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.

Try putting out some Facebook ads for your business. Regular postings only go so far when it comes to promotions of goods and/or services. If you really want to reach more people, you will need to buy some Facebook ads. Facebook ads are cheap, and they can be quite effective.

Consider Facebook to be a platform in sharing content. This can be a formal tool to get your business on the map. Use it in this way. Create informational posts and videos to post on your Facebook page. You’ll soon see that you can get tons of web traffic from Facebook.

One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.

Think about creating your own group rather than just a page. Facebook groups will encourage potential customers to establish their own community. You can utilize a group and a page in tandem to keep users interested and interacting.

When you use custom audiences, you are able to target your ads to them by using their email addresses. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

Think about purchasing a Facebook ad. Your ad can be customized so that people in a specific age group or gender can see it. You can control the budget, and the amount of effort put into it is completely up to you. Finally, there aren’t any long term commitments involved. Whenever you would like to end your ad, you can.

Make sure to answer every question or comment left on the wall. This will show that you care about what they have to say. It’s like a phone call: you would never leave it at a message left on your machine, would you?

Use your own experiences on Facebook to help you determine what your customers want. Take what you know along with these tips to create an exceptional Facebook campaign that’ll land you more fans, followers, and business. The more work you put into it, the more profits you’ll earn.

Don’t forget to discuss your business on other Facebook pages. You can receive a great deal of attention when you post on other Facebook pages. Just be sure you’re getting positive attention. If you have something good to say you can post on other pages. Don’t ever spam people.

Everything You Need To Know About Marketing On Facebook

Facebook is ready for your marketing, so why delay? Do you want to improve your marketing strategy? Do you want valuable advice? If you do, the following article is a great resource for Facebook marketing.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Provide people with prizes and discounts for liking your page. Follow through with your prizes and discounts, or you will lose customers.

You should give a product or service away to get people interested. Encourage new subscribers by offering free products. Make your winners viewable to maintain the legitimacy of your contest.

Host a giveaway to get some extra attention for your presence on Facebook. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.

Facebook Ads

Facebook lets you share content. It isn’t just informal chit-chat, it can be a large content format. It should be thought of in this way. Write some actual blog posts and then promote them via other channels through your Facebook page. Facebook usually drives up a bunch of traffic.

Take advantage of Facebook ads and all they have to offer. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. To really maximize your marketing efforts, you should purchase Facebook ads. The cost is negligible compared to the potential gains.

When you are using Facebook for marketing, you must make your page stand out from among the crowd. You may do this through your choice of page color and the addition of graphics. This will attract the most amount of customers.

Give someone something valuable if they “like” your page. Likes can draw new attention to your page. Try to give a way free items if they are going to ‘like’ your Facebook page. This will grab people’s attention rather than asking them to like the page. People are more likely to respond to your requests if you give them an incentive that is worth their time.

Make sure to respond to all comments and inquiries sent to your Facebook page. Thank them for contacting you, and give them a great answer. Share links to your business’s site or Facebook page if you have the information they need.

Improve the Facebook marketing interface of your page using custom tabs. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. If you have a current promotion, make a special tab for that.

Your main goal is to gain more customers and sell more product, so that’s why you set up a Facebook page in the first place. To keep you on track, set short term sales goals. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. If you’re not gleaning business, your strategy needs readjusting.

You must not forget your current customer base. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. Your audience should feel respected. Doing so creates brand evangelists that will spread the word to others.

When it comes to marketing, nothing is guaranteed. Still, the advice in this article should be relevant for years to come. After you use them, you will see that your dreams can become reality. Your company will do well if you do these things.

Don’t think that Facebook is the only place that people go for social media purposes. It is a widely used platform, but depending on your target audience, another social media network may be a better choice. Before starting your new campaign, do some research into your target audience and which social network they prefer.

Tips For Using Facebook Marketing In Your Business

There are no guarantees with Facebook marketing. Every company has a target audience that has certain likes, dislikes and wants or needs. You need to find out more about social media marketing and your target audience before launching your campaign; this article is a great start.

Facebook Ads

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Free samples and discounts are another way to attract followers and get them to try your products. Always award the prize though; you don’t want to be viewed as dishonest.

Consider Facebook ads. Regular posts only go so far with promotions of services. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They aren’t too costly, and can make a world of difference.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. You may find yourself with new followers if its a great offer.

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) It is especially important to respond quickly to anyone who needs help or posts a complaint.

Use the custom tabs to maximize your Facebook marketing efficiency. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. For instance, when you have a contest going on, make a tab for just content info.

The key to successful marketing with Facebook is having a strong base of fans. You should have 5,000 fans or more before you really start investing in marketing. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

Facebook is a content sharing medium. It is not just a place for chatting, but a great place to share content too. Treat it that way. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. Facebook can drive a ton of traffic to your sites.

Host a giveaway to increase interest to your Facebook page. People like free stuff and may life your page for a chance to win something. The cost is low and the returns are high.

Make sure you always answer posts and comments on your wall. If somebody tries to engage with your company, you owe it to them to respond. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. All that needs to be done is you should get the offer set up and use the Promoted Post option. If your offer is really good, you can consider opening it up to non-fans.

Facebook isn’t necessarily the best choice for all companies. This is an extremely popular network but some subcultures or age groups favor other sites. Do more research on your target audience to get a better idea of which social networks they use the most before launching your campaign.

Having read this article, you should now know how to effectively use Facebook as a marketing tool. Use these tips to reap the benefits of a Facebook marketing campaign. The sooner you start getting your campaign planned, the quicker things will take off for you.

Custom tabs need to be used when creating a Facebook marketing page. This organizes your information and keeps your site professional. For instance, if you have contests, you can create a contest tab with information about them.