When using Facebook to promote your business, know that it is a form of marketing with no particular rules. Companies usually develop their social media marketing campaign in function of their target audience. To really be successful with this resource, you have to do your research; this article is a great help.
If you are using Facebook for business, do it professionaly. Social media has to be taken in a serious manner to make profits. People are going to trust your business when you remain professional.
Contests are a fantastic way to increase interest in your company. Offer prizes or special deals to those who like your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.
Facebook Wall
Always post a link to any new content on your site to your Facebook wall. For example, if you write a blog, make sure to link each post to your Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Try putting out some Facebook ads for your business. Regular postings only go so far when it comes to promotions of goods and/or services. To really maximize your marketing efforts, you should purchase Facebook ads. They don’t cost a lot of money and they can make quite the difference.
Consider Facebook to be a platform in sharing content. Facebook isn’t just about informal chit chat, it’s also a major content format. Create your content with this in mind. Compose actual blog postings and make sure your posts are promoted via other channels as well. You will realize that Facebook will help drive high traffic!
Make sure to answer every question or comment left on the wall. If somebody tries to engage with your company, you owe it to them to respond. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.
In order to make the most of your marketing efforts, build a fan base that is solid. Having an excess of 5,000 fans is best. After you hit that many people you should see your conversion rates start to rise.
Hiding content from non-fans is a great way to turn visitors into followers. You will get more fans this way because they will want to see the hidden information. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.
You don’t want to be sharing updates that are not actually related to your own content. Take care when posting about current events so as not to bore or offend any followers. Post anything of a personal nature using your individual Facebook profile.
Make sure to give someone incentive if they “like” your page. A page with many likes will get more attention. Think about offering something people are going to be interested in. You could give it out to everyone or just have one winner. If they know they can get something they want, they will like it without hesitation.
Make sure you try your best to give your brand a personality. Marketing materials should be periodically refreshed to keep them current and relevant, which sells the idea that your brand is also current and relevant. Always stay professional though, to keep people feeling secure in your brand.
It is important to get started right away to use the solid tips and advice from the article above. Use it to start your own marketing campaign. The quicker you start, the faster you will see the results.
Have a place on your page where people can sign up or subscribe. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.