It’s likely that your siblings and cousins are on Facebook. Maybe your mother and grandmother are too. You need to determine if your customer base uses Facebook. If you feel confident they are, then marketing on Facebook could be a good choice for your business.
Try out Facebook ads. Your normal posting will only deliver so much in term of promotion for your product or service. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. The cost is negligible compared to the potential gains.
Having a contest is a good way to glean fans. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
Facebook Group
Consider creating a Facebook group rather than just a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. You can use both of these options to keep your customers informed about and involved in your business.
Facebook Offers is a great tool for promoting giveaways and contests on your site. All that needs to be done is you should get the offer set up and use the Promoted Post option. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. You only need to post the offer and then change it to Promoted Post on your wall. If it’s a good offer, it can be promoted to non-fans.
Use the custom tabs to maximize your Facebook marketing efficiency. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. When you run a contest, put it on its own tab, for instance.
Try buying Facebook ads. Make your ad targeted to a certain gender or age. You can also set a budget for yourself so that you spend as little or as much as you can afford. And best of all, you are not committed long term. You have the ability to stop the ad at your convenience.
Consider carefully before you promote your business on someone else’s page. If you post on someone else’s page, it can lead to attention. But really consider whether it’s the type of attention that’s best, overall. Post when you want to say something that’s worthwhile. Spamming is something you should never do.
If someone “likes” your page, give them something exclusive. Likes are a good way to raise the profile of your page. Think about giving folks something unique and free if they give your page a “like.” It could also be something like a sweepstakes. If they know they can get something they want, they will like it without hesitation.
You can covert visitors into followers by hiding content from people that aren’t fans. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
Never share updates that don’t relate to your field. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. Utilize personal accounts in order to talk about personal endeavors.
Sometimes you have to spend time and money to make money, and this is true of Facebook. Marketing on Facebook takes a major effort, but it can lead to great success. Having someone help with promotions that is already busy is not going to get your business page the attention it deserves. This will help you to maximize the profit of your business.
Have your fans get involved with your various company or brand decisions. People will appreciate the gesture. Get customers involved in decisions with your company or brand. For example, if you blog, try asking them what kinds of posts they would like to read.
Since you more than likely have a Facebook page, you are already aware of what a customer expects and looks for on your page. Pair this knowledge with the advice from this article to create a great campaign. The more you put into it, the more you will get out of it.