Facebook has millions of users. Chances are, you’re one of them. If you’re a business owner then you need to know what to do to reach out to everyone that’s using Facebook to get more customers. The following tips will get you started.

An excellent Facebook marketing tool is contests; therefore, you should utilize it. Provide discounts and prizes to those who give your page a “like.” Be sure that you come through in awarding your prize, or no one will trust you again.

If you want learn more about what your fans want, interact with them regularly. Be aware of whatever people post on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.

Facebook Offers lets you provide freebies or host contests easily. Set up your offer and then turn change the status to “Promoted Post”. This will encourage people to come to your page.

Answer all questions and reply to all comments. Thank them for contacting you, and try to give helpful answers to their questions. If applicable, send a link to a pertinent article on your site.

Make your posts professional in tone and spirit at all times. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. Maintaining a professional tone will help people to regard your business with trust and respect.

Custom tabs can help you get more accomplished on your Facebook page. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For example, if you are holding a contest, you can include a tab for the contest information.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Reply to followers when they write something on your wall. Take a look at your wall daily, and pay attention if someone tags you in a post. Reply back, particularly if it is a complaint or someone who needs service immediately.

Look into a Facebook advertisement to sell your product. You ad can be customized to be shown only to certain ages or genders. You will also be able to set up a budget so you can advertise only as much as you’d like to. There isn’t a commitment, either. Whenever you would like to end your ad, you can.

Know when you should and shouldn’t post on other walls. You can gain lots of attention by doing this. Having said that, it’s crucial that this attention is desirable. If you do post, only post worthwhile things. Spamming other peoples sites can have negative consequences on your own site over time.

Give Facebook advertisements a try. This adds an extra value to your efforts. Purchasing Facebook ads will help you reach your goals. These will add to the traffic that your product brings.

Always respond to comments as well as posts that are posted on your Facebook wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.

Determine why you are creating a Facebook page in the first place. Don’t have a Facebook page just for the sake of having one. Do you want to communicate more effectively to customers? Or do you have it for them to stay in touch with you? Using a Facebook page to boost and grow sales is different than using one to just retain and encourage loyalty among existing clientele.

Consider creating a Facebook group rather than just a page. A group creates a community of users all interested in a common topic. You can utilize a group and a page in tandem to keep users interested and interacting.

After reading this, you should have enough information to get your Facebook marketing plan started. Use these tips and you’ll be surprised at the success you have. Start now and watch your business grow.