Facebook is appealing because it’s simple to use and reaches a vast audience. Don’t ignore it, use it to your advantage! Keep reading to learn more about marketing through Facebook.
Your fans should be interacted with on a regular basis so you can cater to their needs. Pay attention to what people are posting on your page. Numerous successful businesses have benefited from marketing ideas learned from the public. Don’t ignore the fans you have because they’re the ones that have gotten you to where you are at this point.
An ideal way to encourage fans is to always reply to their wall postings. Monitor your wall daily and make sure to respond to people within 12 hours. Reply to them, especially if it is someone who needs customer service or has a complaint.
Consider organizing a giveaway as a means of generating interest. Offer these free items to those who subscribe to your page. Make your winners viewable to maintain the legitimacy of your contest.
Facebook needs to be thought of as a place to share with people. It is not just a place for chatting, but a great place to share content too. Treat it that way. Use Facebook to promote your blogs from other channels. Traffic volume to Facebook pages tend to be quite high!
Giveaways are a great method of drawing attention to your page. Offer these free items to those who subscribe to your page. Put the list of winners on your wall, and keep doing this every time you have a contest.
Custom Tabs
Use custom tabs to make your page stand out. Custom tabs let you optimize information on your page for visitors that betters your business. As an example, if you wish to hold a contest, put all the information regarding this in one tab.
Consider establishing a Facebook group instead of or in addition to your page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.
The most important first step to Facebook marketing is to build a solid fan base. This means that your focus should be on building your follower count until you have around 5,000 people following you. Large numbers of fans will cause the rate of conversation to skyrocket.
Host a giveaway to increase interest to your Facebook page. Offer a free gift to people who opt in to your newsletter or like your social media pages. This will help you to communicate more often with potential clients.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This will lower your costs and increase profits in the long run.
Use care in selecting your updates. If you don’t share content that has value, you won’t keep fans very long. Every update should be entertaining, helpful, or should teach them something. Facebook Insights is something you can use to learn what kind of updates do the best with people so you can try to make more content like that.
If you only deal with a customer every now and then, you don’t need a Facebook page for your business. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Instead, put your money into Facebook ads.
Building a fan base is the first step in marketing through Facebook. Having an excess of 5,000 fans is best. When you hit that number, your conversion rates will soar.
While Facebook is relatively new on the social media scene, its power to reach a very large audience is quite astounding. Rather than overlooking how it can help your business, take advantage of it! The tips included here will help you be successful.