Does your business use Facebook? If it isn’t, you’re missing out on millions of potential clients. If you do, you should make sure to do everything right to reach those customers and avoid any behaviors that will annoy them. Keep reading to learn how to build a strong Facebook marketing plan.

Link all of your published content to your Facebook. For example, link a summary of your blog onto Facebook if you have one. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

It is important that all online content is linked back to your Facebook. Link post summaries of blog entries from your site onto Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Try putting out some Facebook ads for your business. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. To extend your reach, use ads to reach outside your normal followers. They don’t cost too much, but they are effective.

Facebook Offers lets you provide freebies or host contests easily. Set up your offer and switch it to Promoted Post via your Wall. If the offer is extra special, you can promote it to people that aren’t fans as well.

Does your page stand out from the competition? This can be done by using colors and photographic elements. These types of pages certainly do attract more attention.

No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. You don’t need to spend much money until you’ve gleaned 5K fans or so. After that, you are sure to see a big jump in conversion rates.

Don’t forget the people that are already subscribed to your page. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. If you want to do well with Facebook marketing you are going to have to respect your audience. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.

Carefully choose your updates to create more interest. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Updates need to be entertaining, helpful, or educational. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.

Give someone something valuable if they “like” your page. Likes are very important to improve the visibility of your company. Think about giving folks something unique and free if they give your page a “like.” It could also be something like a sweepstakes. If you give them something they desire, they’ll easily click “like” for your page.

Provide sign-up forms on your business’s Facebook page. Having potential customers sign up and provide you with contact information means you’ll have the ability to continue to interact with them. Contests are a sure-fire way to get people excited and interested in your page.

In return for a “Like”, provide an exclusive reward. New likes have the opportunity to draw a lot of attention to your page. You may want to offer a free giveaway to those who like your page. You can run a contest or provide it to anyone who Likes your page. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

Ask people in your fan base to comment on your recent product decisions. People love to feel important and knowledgeable. You can tap into this by having your community help you with some decisions. You may also want to ask what they want to know more about.

Now you understand how important of a tool Facebook is. You should now have all that you need to begin your Facebook marketing campaign. Even if you have been on Facebook a while, you can always get better. Use what you’ve learned here to guide you along the way.

If someone posts on your wall, answer them. Doing so helps you develop a good reputation. Consider that Facebook posts are sort of like phone calls in that they require replies and attention.