Are you interested in marketing a product or service but don’t know what to do to get started? Facebook is an amazing marketing opportunity. This may boost your exposure to include millions more people. If this interests you, the following article will be of help.

The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. Take a look at your wall daily, and pay attention if someone tags you in a post. Reply to all your subscribers, particularly those that have questions and/or concerns.

When you publish something on your website or other social media accounts, link to it from your Facebook page. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

Always be sure that you’re answering things when people ask you questions or leave you comments. Begin your answer by thanking them for contacting you; then, provide the information they require. If applicable, send a link to a pertinent article on your site.

Never neglect your existing base. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. A respected audience is a happy audience. This leads to engagement of your customers who can then spread the word to others.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. Set up your offer and switch it to Promoted Post via your Wall. If you are offering something great, it may be worth promoting it more broadly, including non-fans.

If someone posts on your wall, answer them. When someone shows interest in your business, take time out to speak with them, You would not ignore phone calls, so why would you ignore Facebook posts?

Most people market on Facebook because they want to improve their sales. Therefore, you should set monthly sales goals. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. Monitor your progress and tweak your strategies when you find they are not effective.

Think about buying Facebook ads. Make your ad targeted to a certain gender or age. There are many budget tools to work with as well. One of the advantages is that a long term commitment is not required. Your ad can be taken down at any time.

Facebook isn’t necessarily the best choice for all companies. This is an extremely popular network but some subcultures or age groups favor other sites. Research your target demographic audience to find them in the social media sites they use.

Try responding to every comment you receive. This means comments left on your page and those in your inbox. This requires lots of work and sweat, but customers will be appreciative.

Make sure to give someone incentive if they “like” your page. You can garner lots of attention via “likes.” You can give away coupons for your product or maybe free samples. You can also enter them into a contest if they like your page. People are more likely to respond to your requests if you give them an incentive that is worth their time.

Now you should know whether or not Facebook marketing will be something that you’re able to use to your advantage. All the tips you have learned will help if you use them. You’ll be happy this is something you’ve learned when you start attracting new customers.