Are you wanting to beat your competition by getting more customers than them? Are they using Facebook and you want to do so too? Do you wish to come up with a campaign that is better than theirs? This article will show you exactly how to do these things.

Hold Facebook contests. Offer up discounts and prizes in return for having your customers like your Facebook page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

In order to know what your fans are looking for, frequently interact with them. If you have people posting to your page, pay attention to them. You may be able to use their tips in the future. Do not ignore your fans, because you would not be very successful without them.

Take advantage of Facebook ads and all they have to offer. Regular posting can only do a limited amount when it comes to promoting your business. To really maximize your marketing efforts, you should purchase Facebook ads. Facebook ads are cheap, and they can be quite effective.

You need to have a unique Facebook page if you use it for marketing purposes. This can be done by creating a more colorful page and adding things like lots of photos. This will attract more users.

Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Although social media presents a casual platform, you and your business must always be presented professionally. You will develop a better reputation if you stay professional.

Your Facebook page needs to be monitored for spam at all times. Sites that are riddled with spam can end up turning potential customers off. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.

Giveaways are very helpful in marketing. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” You will have the chance to communicate with a large amount of people.

Use a giveaway in order to drum up attention and interest on Facebook. Give away a desirable product to get people excited. Update your Facebook page with the winners, and repeat this any time you want more fans.

Companies that only have rare contact with customers may not need Facebook pages. There is no reason for these customers to see the daily happenings at your company. Facebook ads that target customers with a specific interest may be a better bet.

Make sure that a group is established for your business. Your group can be a place where you and your customers interact with each other. You can alert the masses to a special deal you are running or a new product you have coming out. You will feel much closer to your customers if you do so.

Give Facebook advertisements a try. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. When you want reach, Facebook ads are better. Facebook ads are cheap, and they can be quite effective.

The knowledge that you have gathered will give you a leg up on the competition. Now you’ll be the master of success. Use the important tips you learned today to help you in your marketing endeavors.