Are you an avid online marketer? Does any of this knowledge involve Facebook? Could your old marketing strategies use some updated knowledge? It doesn’t matter how experienced you are when it comes to marketing, this article will help your business.

Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. It is important to monitor your wall daily and to check out @ messages for your brand as well. Reply to them, especially if it is someone who needs customer service or has a complaint.

You can quickly expand your viewers on Facebook by holding a competition. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Just be sure you actually follow through or your business will not be trusted.

Think about making a group rather than a page. A Facebook group allows users to have their own community. You can utilize a group and a page in tandem to keep users interested and interacting.

Facebook Offers give you a way to promote yourself. You only need to set up the specific offer and then promote it on your page. If your offer is really good, you can consider opening it up to non-fans.

Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Although social media presents a casual platform, you and your business must always be presented professionally. Maintaining a professional tone will help people to regard your business with trust and respect.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

Do not forget your existing audience. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. Respecting your audience will lead to a successful marketing campaign. Communication leads to a great relationship with your customers.

If you want to only target current customers, use “custom audiences”. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

Hold a giveaway to entice customers. Have customers like your Facebook page and give them something for it. This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.

Rookie marketers might have the upper hand over seasoned pros, who are more accustomed to older marketing methods. However, this piece caters to both groups. These tips can help sharpen your skills with Facebook marketing. Use the advice you have learned here to help yourself run a successful and profitable marketing campaign.

Do not leave out people that are already fans. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. A respected audience is a happy audience. This makes people get into your brand a lot more, so never forget to acknowledge your followers.