Facebook is widely used in the United States. You can also get ahead in business this way. Facebook gives you some good ways to get yourself out there. The following tips will help you get started with Facebook, even if you choose not to pay for marketing leverage.

Incorporate professional and engaging posts on your Facebook page. Although social media tends to be a casual venue, your business must be presented professionally. Presenting a professional way of speaking will inspire respect and trust from your customers.

Engage your customers by replying to their posts as much as possible. This means you’ve got to monitor your wall regularly. Share your thoughts, particularly if it is a customer service issue.

Custom tabs need to be used when creating a Facebook marketing page. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. Use tabs to organize the different contests that you hold.

If you want to only target current customers, use “custom audiences”. This will lower your costs and increase profits in the long run.

When you are using Facebook for marketing, you must make your page stand out from among the crowd. Use many colors and images relating to your product. People on Facebook often like these types of pages instead of plain pages.

One important thing you have to do is to develop a Facebook fan base that’s solid. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

You should think about the opportunities on Facebook with direct advertising. The ad can be targeted to users of a certain gender or age. If you have a budget, do as much as you want. And best of all, you are not committed long term. Whenever you would like to end your ad, you can.

Check comments on your Facebook page regularly and respond promptly. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.

If someone posts on your wall, answer them. If people take time to make contact, you should dedicate some of your time to respond. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.

Obviously, you are seeking to obtain more sales by marketing on Facebook. Set monthly sales goals for yourself. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. Monitor your progress and tweak your strategies when you find they are not effective.

Offer an exclusive product to people who “like” your page. Likes are a good way to raise the profile of your page. Think about offering something people are going to be interested in. You can offer a discount on your products or even give a free item. They will click very fast if there is something free in return.

Now, you’re equipped with useful Facebook marketing tips. It is going to be easy to apply what you’ve just learned. The sooner you get onto Facebook, the better your chances of getting a jump on your competitors. But, they may be reading the above piece as well, so you need to begin right away.