Marketing on Facebook starts with a strong presence. Before you embark on a marketing campaign, however, you should know what you are doing. Look over the following Facebook marketing advice prior to beginning your campaign.

Communicate with fans on a regular basis. Be aware of whatever people post on your page. Other businesses that are successful have gained great marketing ideas from their audience. Remember that customers are the lifeblood of your company. If they desert you, you are toast.

Do not ignore any questions or comments that are asked of you on Facebook. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. Additionally, post a link to an article on your site if it can answer their questions.

A company that deals with their customers occasionally, such as a Realtor or automobile dealer, really will not benefit from a Facebook page. Customers tend not to follow such pages unless they actually need the item. As an alternative, consider advertising on Facebook instead.

When a follower asks you a question on your wall or makes a comment, always respond. If someone goes to the effort to contact your business, you should take the time to talk with them. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

All posts must have great value. Your followers should learn something from what you post or they should be entertained in some way. Avoid too many postings that show on their feed so that your fans won’t be tired of your name showing up.

Be aware of what the purpose is of having a Facebook page. Don’t just have one to have one. Do you want to communicate more effectively to customers? Or, is the point to help them communicate in your direction? Facebook can help increase both communication and sales with current and new clientele; this is different to just keeping the customers that you already have.

The key to successful marketing with Facebook is having a strong base of fans. This means that your focus should be on building your follower count until you have around 5,000 people following you. After that, you are sure to see a big jump in conversion rates.

Take the time to cultivate your Facebook contacts carefully. Growing your Facebook relationships take the same time and effort as real world relationships. A good way to strengthen relationships is by always offering fresh and helpful content. Don’t forget that loyal customers should be rewarded with special deals and promotions.

As you can see, it is important to study the techniques of marketing via social media before starting your Facebook campaign. Always adapt your techniques to fit the niche you are targeting. You need to take your time when you are working on your page.

Choose updates wisely. Your followers will become disinterested if you aren’t sharing content that they can use. They should offer help or be educational or entertaining. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.