Facebook is among the Internet’s most popular sites, simply because it works to keep friends and family connected in a simple way. Facebook can be used successfully for marketing purposes when you have the right tools and approach. Keep reading to find out how.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Give discounts or prizes to people who share or actively market your page. Be sure to follow through on any promises you make.
If you are using Facebook for business, do it professionaly. Social media has to be taken in a serious manner to make profits. Presenting a professional way of speaking will inspire respect and trust from your customers.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Respond to them quickly for best results. That goes double if the person has a problem with your products or services.
Link all of your published content to your Facebook. Link post summaries of blog entries from your site onto Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Make sure that all content you publish online is at least linked to from your Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Do not let SPAM overrun your Facebook page. There are some filters that can be put into place if you can’t monitor your site all of the time. If you have different page administrators, they can help you with this.
Facebook Group
Always answer all the questions and comments sent to you via Facebook. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. You can share the link to an article if it is going to answer any questions they might have.
Consider creating a Facebook group rather than just a page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
Always answer all the questions and comments sent to you via Facebook. Try to answer their question with a helpful answer, and thank that person for contacting you. When you already have an answer available on your website, link to it.
Do not leave out people that are already fans. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. For a great marketing campaign, you should respect and appreciate your followers. This will help them engage themselves in your brand.
Using Facebook to market your business is one of the most effective things that you can do. Facebook marketing works for businesses both large and small, local and global. Keep this tips in mind to take full advantage of Facebook marketing.