You’ve probably heard along the way that Facebook is an excellent place to market your brand, product, or service. If you don’t know what Facebook marketing is about, don’t worry. You will find out all you should know from this article.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Offer up discounts and prizes in return for having your customers like your Facebook page. Always award the prize though; you don’t want to be viewed as dishonest.

Reply to followers when they write something on your wall. You need to monitor your wall, and any direct messages you receive. This is particularly important if the comment that has been left for you is negative.

Be sure and answer all questions that people post on your Facebook page. Begin your answer by thanking them for contacting you; then, provide the information they require. Put a link up to your website should you have something on there that is relevant.

Increase your Facebook marketing interface’s efficiency by using customized tabs. Tabs will give you the opportunity to organize information on your page. Deals, contests and promotions can be organized with their own tabs.

When you publish something on your website or other social media accounts, link to it from your Facebook page. For example, link a summary of your blog onto Facebook if you have one. Also, use your Twitter page to link up to Facebook.

It is important to have a lot of followers when using Facebook as a marketing tool. This means that your focus should be on building your follower count until you have around 5,000 people following you. Large numbers of fans will cause the rate of conversation to skyrocket.

Consider buying a Facebook advertisement. You can target it by sex, age, geographical location and even likes. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. Finally, there aren’t any long term commitments involved. Whenever you would like to end your ad, you can.

Market your business and product on Facebook successfully by having a page that stands out from the crowd. You can do this by making your page colorful or adding lots of photos to it. You can attract more followers with an attractive page.

To succeed with Facebook marketing, it is crucial that you are aware of the times to post on other pages besides your own. Posting on Facebook pages that are not your own can get you a lot of attention. It needs to be positive attention. Only make posts on other pages if you have something worth saying. Don’t ever spam!

Use care in selecting your updates. People don’t want to be flooded with sales jargon or spam. Make sure your updates are fun or helpful. Facebook Insights can show you what successful updates look like.

Make sure your Facebook page isn’t being inundated with spam. You can put filters in place that will help you to keep things on track when you are away. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.

Try offering exclusives when people “like” your page. If someone likes your page it will get you a ton of exposure. You may want to offer a free giveaway to those who like your page. It could be a sweepstakes prize or something offered to everyone. If you offer something they want, they will likely click the button.

You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Use Facebook advertisements as an alternative in such cases.

Custom audiences allows you to personalize the emails that you send. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

The information that you have just read will improve your knowledge of Facebook marketing and all that it entails. Log onto Facebook to put these tips to work for you. When you start immediately, you’ll start enjoying the rewards more quickly. Get started now!