Are you interested in having your business out there and seen by lots and lots of people? Are you aware Facebook can help you get that done? With the following advice, you can use Facebook to market your business to people around the world.

Having a contest is a good way to glean fans. Prizes will open the eyes of potential customers out there. Always award the prize though; you don’t want to be viewed as dishonest.

Talk with fans regularly to see what they want. Be aware of whatever people post on your page. You may be able to use their tips in the future. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.

Reply to any comments left on your wall. Keep an eye on your all and any twitter messages that contain your company handle. Reply right away, particularly if the posting included a complaint or customer service request.

You need to have a unique Facebook page if you use it for marketing purposes. You can do this by making your page colorful or adding lots of photos to it. Plain pages don’t get the attention professional looking pages do.

Hold Facebook contests. Prizes will open the eyes of potential customers out there. Be sure that you come through in awarding your prize, or no one will trust you again.

Always take the time to answer any questions and address any comments made to you through Facebook. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. If you have a page on your site that holds the information they need, share the link with them.

Use custom tabs to make your page stand out. They let you get information together in an easily readable format. For example, a contest can have its own tab so that it stands out.

Promote a contest using Facebook Offers. Just get the offer all set up and change it to “Promoted Post.” If your offer is really good, you can consider opening it up to non-fans.

Be very carefully about the updates you post. If your updates have no value, your subscribers will lose interest fast. Make sure your updates are helpful, educational or entertaining. Providing your audience with good updates can help with your success.

Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. Steer clear of selling too much, however, or you may tire your followers too quickly.

The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.

As is clear now, Facebook can be a wonderful way for you to market your company. This site reaches millions of people and can increase traffic. Use what you have learned; you will be able to profit, and grow relationships with your customers. There are no limits as far as marketing with Facebook is concerned.