Only put up coupons at the end of the week. If you want a post which engages your audience, include a quote. These are myths that run rampant online, so how will you know what to believe about Facebook marketing? Continue reading and learn how you can make Facebook marketing work for you.

Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Make your winners viewable to maintain the legitimacy of your contest.

Try very hard to make your Facebook page more unique and memorable than others. You can do so by giving your page an attractive and eye-catching design. People are much more drawn to decorative pages than plain ones.

Does your page stand out from the competition? You can make a colorful or photo-heavy page. You can attract more followers with an attractive page.

Think of Facebook as a way to share content. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Treat it that way. Make sure that you incorporate professional posts about your product on your page. You will see that Facebook brings you a great deal of traffic!

Your Facebook page needs to be monitored for spam at all times. You can monitor your page with certain tools, even when you are not online. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.

If you want to only target current customers, use “custom audiences”. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

A Facebook advertisement can be a good investment. Make your ad targeted to a certain gender or age. You can set a budget and work only as much as you want to. Finally, there is no long-term commitment. You are able to discontinue your ad at any time.

Use custom tabs to make your Facebook page more efficient. The tabs let you organize your page information to make it easier for customers to navigate. For instance, when you have a contest going on, make a tab for just content info.

One great way to get people to pay attention to your brand is to give away something. Offer a free gift to people who opt in to your newsletter or like your social media pages. It will only cost you a small amount of money to garner a lot of attention and new followers.

Carefully choose your updates to create more interest. If your updates have no value, your subscribers will lose interest fast. Every piece of content you post should either be helpful, educational, or entertaining. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.

You can offer prizes for Facebook “likes”. Having a lot of likes brings attention to your page. Send something free to a client if they go to your page and like it. It could be something everyone gets or even a sweepstakes. People find it easy to click if the offer is for an appealing item they would like.

Offer an exclusive coupon, sample or great deal for those who “like” your page. You can glean a lot of attention through Facebook likes. Think about offering something that’s exclusive and free to those that like your page. You can run a contest or provide it to anyone who Likes your page. They will click very fast if there is something free in return.

Having read up on Facebook marketing, you should now be able to start development of your own customized campaign. They will make for better strategies. Put them to use to come up with a successful plan.

Be sure that you’re making posts that have value. Your followers must be able to benefit form every single post that you make. Avoid becoming overbearing when you are marketing your products.