Are you advertising on Facebook? If it isn’t, you’re missing out on millions of potential clients. If you do have your business on Facebook, then you should ensure you’re utilizing the right strategies. The article below can provide some great information to get your marketing strategy up and running.

Offering contests is an effective way to increase your fan base. Provide discounts and prizes to those who give your page a “like.” Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Communicate with your fans on a regular basis so you are aware of what they want. Pay attention to what people are posting on your page. You would be amazed at how helpful the public can be with marketing ideas. Do not ignore your fans, because you would not be very successful without them.

Posts about your business should always be professional. Although social media presents a casual platform, you and your business must always be presented professionally. People will trust and respect your business and what you have to say if you maintain a professional tone.

Organize some sort of giveaway to gain attention on your Facebook page. You can boost your costumers and fans by offering something that they’d love to get. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.

Give Facebook ads a try. Normal posts to your Facebook page will only promote your products to your current followers. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They are inexpensive and can pack quite a marketing punch.

Facebook Ads

Facebook ads are a great place to start. Regular posting, while valuable and beneficial, only goes so far. To achieve real results deep into your customer base, Facebook ads may be ideal. They are affordable and effective.

Promote a contest using Facebook Offers. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If it’s a good deal, you can give it to people that do not even like your page yet.

Regulate your page for spam. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Page administrators are able to put keywords in that will be filtered out.

Facebook Offers is a great tool for promoting giveaways and contests on your site. Just set the offer and choose to make a Promoted Post. If the offer is good enough, promote it to those who aren’t fans, too.

Never ignore comments and questions on your Facebook page. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. If applicable, send a link to a pertinent article on your site.

Hopefully, if you have not already used Facebook for your business, you will now. You should now have all that you need to begin your Facebook marketing campaign. Regardless of your history with Facebook, there is always room for improvement. Use these tips to get started.