When it comes to marketing on Facebook, you’ll hear a million tales about what might be the best thing to do. Rather than following the latest trends, you need to establish a solid Facebook marketing foundation. This piece will explain the fundamentals necessary for achieving real success.

Engage your customers by replying to their posts as much as possible. You need to monitor your wall, and any direct messages you receive. Reply back, particularly if it is a complaint or someone who needs service immediately.

Talk with your fans often to get their feedback on your products. Take everything that is posted into consideration. Many successful businesses have gotten several marketing ideas from the public. Your fans are the reason you are successful.

All content that you post online should be linked from the Facebook page. If your site has a blog, include a summary and post links via Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Offering contests is an effective way to increase your fan base. Offer prizes or discounts to your users when they like your page. Be sure to follow through on any promises you make.

Fan Base

Make sure to build a fan base when marketing on Facebook. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. When you hit that number, your conversion rates will soar.

Never let a Facebook page get overridden by spam. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. Page administrators are able to put keywords in that will be filtered out.

When you choose to update your page, be careful about it. Your followers will lose interest quickly if the content in your updates routinely has no value. Your updates should be educational, helpful or entertaining. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.

Try offering exclusives when people “like” your page. Likes are a good way to raise the profile of your page. Consider offering people something free and exclusive if they like your page. You could give it out to everyone or just have one winner. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

Everything you put up on Facebook needs to have value. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.

Do not follow the Facebook marketing trends out there. Luckily, you did not find “trend” information in this piece; you found useful marketing tips. As long as the things you have learned here are put to good use, you shouldn’t have any trouble getting your business off the ground.