In terms of marketing, Facebook is almost unrivaled in its impact. Facebook is definitely the largest social media marketing tool, and businesses are using this to their advantage. Seriously consider the following helpful tips for marketing your business using Facebook.

When you use Facebook as a marketing strategy for your business, make sure your tone is always professional. While social media usually has a relaxed tone, present your business and yourself professionally. When you use a professional tone on Facebook, people will trust you and your company.

The best way to engage your followers is to reply to what they write on your wall or about your company. It is important to monitor your wall daily and to check out @ messages for your brand as well. Reply to all your subscribers, particularly those that have questions and/or concerns.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. Use many colors and images relating to your product. People are much more drawn to decorative pages than plain ones.

You don’t necessarily need a page, a group may be better for you. A group creates a community of users all interested in a common topic. You could even set up both a group and a page if you would like and if it makes sense for your business.

Create a Facebook ad. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. Purchase Facebook ads to expand your business. The cost is negligible compared to the potential gains.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. You only need to post the offer and then change it to Promoted Post on your wall. This will encourage people to come to your page.

Create custom tabs on your business Facebook page. The tabs will let you present your information in an organized manner. For instance, if you have a store, you can create a tab just for that.

Facebook is a content sharing medium. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Think of it as such. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.

In order to make the most of your marketing efforts, build a fan base that is solid. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. After you hit that many people you should see your conversion rates start to rise.

As you have seen, marketing via Facebook is an increasingly popular concept. If you use it the right way, this is the best way to show what you have to offer. Start using these tips right away to expand your business.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. You only need to set up the specific offer and then promote it on your page. This will encourage people to come to your page.