Don’t you think it’s time to take it to your competition? Are they already using Facebook to market their products? Would you be interested in out-marketing them on Facebook? Put your effort together with the knowledge in the article below.
Facebook is a great place to share information. This can be a formal tool to get your business on the map. Think of it as such. Create great content and share interesting information. You will discover that Facebook has the ability to draw lots of traffic.
Consider Facebook ads. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. To really maximize your marketing efforts, you should purchase Facebook ads. They aren’t pricey and they can help.
Answer questions and comments quickly. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. If applicable, send a link to a pertinent article on your site.
Always keep your current customers in mind. Some marketers focus on getting new subscribers instead of taking care of their exist audience. You should ensure that your audience feels appreciated. This can help your brand earn real engagement, so do not forget about your champions!
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. Depending on the offer, you may even want to promote it to people who aren’t followers.
Look into buying ads through Facebook. You can tailor your ad so that only people of specific age or gender criteria see it. You can also work within a budget and do as much or as little as you would like. You don’t have to make any commitments long-term, either. You are able to discontinue your ad at any time.
Know when you should and shouldn’t post on other walls. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. Remember that the comments you leave on another page should be professional in nature. If you have something good to say you can post on other pages. Avoid spamming at all times.
The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Try holding a giveaway. Offer a contest or a giveaway to your current customers. The cost is low and the returns are high.
You can offer prizes for Facebook “likes”. Your page can get a great deal of attention when your page is liked. It is appealing to users to get a free gift when they give a page a like. This will grab people’s attention rather than asking them to like the page. If someone sees a chance to get something of value, they will be more likely to click that button.
Always answer comments and posts that show up on your Wall. Doing so helps you develop a good reputation. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
You can have a place for people to sign up right on your Facebook. Having potential customers sign up and provide you with contact information means you’ll have the ability to continue to interact with them. Try having a contest from time to time or give them a way to get signed up for special offers from you.
Considering all the information available, you have no reason to fail at beating the competition with Facebook marketing. You can help them understand the way to success now! Spread your new found knowledge with those around you.
Ensure there are easy to find areas in your Facebook page so followers can sign up. Providing something useful just for registering is a good way to keep the conversation going with interested parties. Contests are a sure-fire way to get people excited and interested in your page.