The interest in using Facebook as a marketing tool has exploded in recent years. If this is something that you have an interest in then you need to know a few things before you get started. Read through the advice that this article contains to help you get started.

The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. You need to monitor your wall, and any direct messages you receive. Respond to concerns, especially when it is a direct question or product concern.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Give discounts or prizes to people who share or actively market your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

You can get additional interest to your Facebook campaign when you use a giveaway. Encourage new subscribers by offering free products. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.

Your Facebook page needs to be monitored for spam at all times. There are built-in filters that can help you monitor your page. Page administrators can add keywords into the tool that will help keep things filtered.

Choose updates wisely. People will lose interest right away if you are not posting any valuable content. Your updates ought to be entertaining, helpful and educational. Facebook Insights can show you what successful updates look like.

One great way to get people to pay attention to your brand is to give away something. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. It may cost you small amount, but you will have more people to communicate with.

Choose your updates very carefully. If you don’t share content that has value, you won’t keep fans very long. Give them information they want, like how-tos or humorous posts. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.

Make sure to give someone incentive if they “like” your page. Your page can get a great deal of attention when your page is liked. Think about giving folks something unique and free if they give your page a “like.” It could be a sweepstakes or something that every person gets. If you give them something they like, they will probably not hesitate to “like” you.

When a person “likes” your page, reward them with a unique gift or special offer. Having a lot of likes brings attention to your page. Consider offering people something free and exclusive if they like your page. You can run a contest or provide it to anyone who Likes your page. If they know they can get something they want, they will like it without hesitation.

As you can probably see now, it’s not terribly difficult to work with Facebook to get people interested in a product or service. Just keep in mind that it may take time for this marketing method to work for you. It will take time before you see results from your efforts.

Invest time and resources in your Facebook marketing campaign. Facebook is a popular site and marketing on it takes time. If you are thinking of putting someone on it that’s already bogged down with twenty other assignments, you’ll never get the traction that’s possible using this social media. Put real time and money behind it to succeed at it.