How much do you know about online marketing? Does any of this knowledge involve Facebook? Have you not really delved into social media that much? No matter what your marketing prowess may be, this article will teach you a thing or two.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offer prizes or discounts to your users when they like your page. Always actually send the prize or you’ll ruin your reputation.

Facilitate regular interaction with your followers so you understand their needs and interests. Pay attention to any posts that people make. Lots of successful entrepreneurs have gleaned great marketing ideas right from members of the public. Don’t ignore your fans.

Look at Facebook as a great way to post content. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Realize this. Make sure that you incorporate professional posts about your product on your page. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.

Be sure and answer all questions that people post on your Facebook page. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. If you have a page on your site that holds the information they need, share the link with them.

Any online content that you publish should link to your Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.

Look into buying ads through Facebook. These can be customized for people of a specific gender or age to see them. You will also be able to set up a budget so you can advertise only as much as you’d like to. There isn’t a huge contract either. Whenever you would like to end your ad, you can.

Try using Facebook ads in your marketing tactics. This adds an extra value to your efforts. Purchase Facebook ads to expand your business. These ads are not expensive and can quickly increase your followers and your sales.

This article can level the playing field for newbies who are competing with the traditional marketing methods used by the old pros. Hopefully now you have a more solid understanding of how to use Facebook as a marketing tool. Use this advice and begin reaping the benefits of your campaign immediately!