Do you want your business exposed to millions of people? Are you aware that Facebook is a great way to accomplish that? There are literally millions of members on Facebook, and you can have them all as fans if you use the right techniques.

Contests can be used to your advantage. Provide people with prizes and discounts for liking your page. Be sure that you come through in awarding your prize, or no one will trust you again.

Consider creating a Facebook group rather than just a page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.

Make your posts professional in tone and spirit at all times. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. When you use a professional tone on Facebook, people will trust you and your company.

Generate a buzz by offering a freebie through Facebook. Offer free products or discounts to subscribers when they join. Post the names of winners on your page and watch as your number of followers grows with each giveaway.

To succeed with Facebook marketing, it is crucial that you are aware of the times to post on other pages besides your own. Posting on Facebook pages that are not your own can get you a lot of attention. You need to make sure it is good attention. Only post on other pages whenever can positively contribute in some way. Don’t spam others.

Link all of your published content to your Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.

You may want to try Facebook ads. Regular posts only go so far with promotions of services. To reach more into your specific channel, you should buy some ads on Facebook. They cost very little and can have a big impact.

If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. This is because customers are random so they likely will not follow daily posts. Spend your money on more targeted Facebook ads.

The most important first step to Facebook marketing is to build a solid fan base. Having an excess of 5,000 fans is best. Once you gain a large following, you marketing efforts will become much easier.

Hold a giveaway promotion to get more followers. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It doesn’t cost much, and it is a great way to reach out to customers.

Don’t think that you should update your page if what you have to say has nothing to do with your content. Only post content that your subscribers are interested in hearing about. Use your own personal Facebook account if you wish to do that.

Don’t ignore any comments or posts that appear on your wall. If someone makes the effort to leave a message, you should also take time to communicate with them. It’s like a phone call: you would never leave it at a message left on your machine, would you?

While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. As popular as Facebook is, not all cultures and age groups use it. Research and make sure your target audience is using the site as much as you think they are.

Get your followers involved in your business. They can help you make sound decisions. People love to feel important and knowledgeable. These are the best minds to tap into for opinions. For example, if you post in blogs, find out what kind of posts they prefer to read.

Facebook can be an incredible marketing tool for your business. The millions of users on Facebook can have a look at what you’re offering. Apply the advice in this piece and expand your business while socializing with customers at the same time. There are no limits to what you can achieve by using Facebook marketing.