Millions of people use Facebook every day. There is a good chance that you are one of them. Harnessing the power of Facebook can help you reach a huge pool of potential customers for your business. The below article contains excellent tips on how to utilize Facebook marketing for your business.

Posts about your business should always be professional. Although social media is relaxed, you should never post anything that could be deemed unprofessional. If you stay professional, people will always view you that way.

Link all of your content to your Facebook page. If you have a blog on your site, have a summary and link post automatically on your Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

You can get additional interest to your Facebook campaign when you use a giveaway. Give away a desirable product to get people excited. Post the names of winners on your page and watch as your number of followers grows with each giveaway.

Facebook Offers allows you to promote contests or free giveaways to your customers. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. You may find yourself with new followers if its a great offer.

When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. You should add pictures and colors to attract attention. Users on Facebook are attracted to these pages over plain ones.

Remember the customers you already have. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. For powerful Facebook marketing, you need an audience that feels respected. Doing so creates brand evangelists that will spread the word to others.

Think about purchasing a Facebook ad. The ad can be targeted to users of a certain gender or age. You can also make sure you stick to a budget. There are no long-term commitments. You are able to discontinue your ad at any time.

Make sure your Facebook page isn’t being inundated with spam. Look for the filters that allow you to easily remove it. Any approved person can access the page with these tools if they know the password.

Giving stuff away is a very effective marketing strategy. Offer a free gift to people who opt in to your newsletter or like your social media pages. It will only cost you a small amount of money to garner a lot of attention and new followers.

Respond to any comments in your inbox or on your wall. This will show that you care about what they have to say. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.

Try making a group versus a page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.

Don’t assume Facebook is the best place for you to market your business. Facebook is a great networking site, but there are plenty of others that reach out to different demographics. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.

After reading through this article you should know what it takes to get your business marketed on Facebook. Use these tips and you’ll be surprised at the success you have. If you get to work today, success will come quickly.

Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.