Do you want to market your business but are unsure of where to begin? If you have, you might want to consider Facebook marketing. Through Facebook, you can share your message with a global audience. Keep reading to find out more.

Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. If you stay professional at all times then people are going to respect you and your business a lot more.

Consider Facebook to be a platform in sharing content. Facebook does not only relate to everyday chit chat, but it is also an important content format. Treat Facebook in that way. Create great content and share interesting information. You’ll soon see that you can get tons of web traffic from Facebook.

Always reply to comments posted on your wall to give followers a sense of connection with you. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Share your thoughts, particularly if it is a customer service issue.

Use a giveaway in order to drum up attention and interest on Facebook. Encourage new subscribers by offering free products. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.

Make sure to respond to all comments and inquiries sent to your Facebook page. Try to answer their question with a helpful answer, and thank that person for contacting you. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.

Use the custom tabs to maximize your Facebook marketing efficiency. This organizes your information and keeps your site professional. For instance, you can have a contest tab if you’re running a contest.

Don’t forget to discuss your business on other Facebook pages. By doing this, you’ll be able to gain the attention of people who may not know about your page. You’ll want to make sure that the attention you get is the type that you want. Only post when you have valuable information to share. You don’t ever want to be guilty of spamming.

Offer an exclusive deal to those that “like” your page. Likes are something that can make your Facebook page popular. You may want to offer a free giveaway to those who like your page. It could also be something like a sweepstakes. People are more likely to respond to your requests if you give them an incentive that is worth their time.

Make sure to answer every question or comment left on the wall. If a person takes the time to try to reach you, you ought to speak to them. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.

Give your followers something to sign up for. If you give the audience something when they sign up to get marketing messages from you, it can lead to potential customers becoming paying ones. Contests or sweepstakes can be useful, or you can just have a spot to register to win something great.

Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. No one will bother following your daily posts if they don’t buy from you frequently. Instead, turn to Facebook targeted ads to reach new customers.

As you can now see, it is possible to effectively market with Facebook. The information from this article will get you off on the right foot. When you see profits increasing, you’ll be pleased with your results.