As far as marketing goes, almost nothing is as effective as Facebook. Facebook has become the largest social networking site in the world and business are now using it as a part of their marketing strategy. If you want to get your business the exposure it deserves, then the following article will get you started.

Always be professional when you post on any social media. Although social media presents a casual platform, you and your business must always be presented professionally. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.

A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. It is important to monitor your wall daily and to check out @ messages for your brand as well. Respond to concerns, especially when it is a direct question or product concern.

You should give a product or service away to get people interested. Get people to join by enticing subscribers with some free items. Post the names of winners on your page and watch as your number of followers grows with each giveaway.

Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. Create the offer and then make sure to post it on the wall. This will encourage people to come to your page.

You don’t necessarily need a page, a group may be better for you. A group creates a community of users all interested in a common topic. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.

Giving stuff away is a very effective marketing strategy. Offer a contest or a giveaway to your current customers. Don’t give away anything expensive; just make it something that your fans will want.

When a person “likes” your page, reward them with a unique gift or special offer. Your page can get a great deal of attention when your page is liked. Make it worthwhile to like your page. You can also enter them into a contest if they like your page. If you give them something they desire, they’ll easily click “like” for your page.

In order to make the most of your marketing efforts, build a fan base that is solid. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. After that threshold has been reached, your conversion rate is going to start marching.

Give your audience spots to sign up on the Facebook page. If you give the audience something when they sign up to get marketing messages from you, it can lead to potential customers becoming paying ones. Also, you can hold contests where you give away free things.

As you can see by now, Facebook marketing is the easiest way to reach large numbers of people. As long as you use it correctly, Facebook can really increase your profits. Use what you have learned above so that you can get your business to where it need to be in the future.

Give away free items on your Facebook page. Give something away a winner picked from you followers. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.