You’ve probably heard along the way that Facebook is an excellent place to market your brand, product, or service. If you don’t know where to start, don’t worry. This article will tell you everything you need to know in order to run a successful Facebook campaign and attract the customers you need.

A great way to interact with your subscribers is to respond to their comments on your wall. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.

It is important that all online content is linked back to your Facebook. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Your Tweets are posted to your Facebook by simply linking the two.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your site includes a blog, have it automatically summarized and linked on your Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

Use the custom tabs to maximize your Facebook marketing efficiency. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. For example, a contest can have its own tab so that it stands out.

Don’t let your Facebook page become overrun with spam. There are built-in filters that can help you monitor your page. Any approved person can access the page with these tools if they know the password.

The first step to success with Facebook marketing is having a solid base of fans. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. Your conversion rate will climb quickly after you have gained several thousand fans.

Facebook ads can be a good investment. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. You can use your own budget, doing as little or as much as you want to do. There are no long-term commitments. When the promotion is over, you can put an end to your ad.

Consider Facebook to be a platform in sharing content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat it that way. You can even use Facebook to promote your articles or blog posts. You will realize that Facebook will help drive high traffic!

Giveaways are terrific marketing tricks. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. This technique will increase your visibility without the necessity of spending much money.

Most people market on Facebook because they want to improve their sales. To keep you on track, set short term sales goals. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. You should think about changing your strategy if you do not see an increase in your business.

Try making a group versus a page. A group creates a community of users all interested in a common topic. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.

Now that this article has taught you what you need to know, you should realize that Facebook marketing really isn’t that scary. Log into Facebook now and begin using the advice you just received. The quicker you use Facebook for marketing, the quicker customers will be coming to your page. Start doing this right now!