There are many ways your business can use Facebook to connect with its fans. Social media is more popular than ever and is a great tool for communication. This can work to your advantage if you use Facebook as a business marketing tool.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Follow through and actually award a prize or you will appear dishonest.
When using Facebook to market your business, always remember to post in a professional manner. Social media has to be taken in a serious manner to make profits. Folks will have more respect for what you do if your tone stays professional.
Increase customer engagement by commenting on the things they post on your Facebook wall. Monitor you wall regularly, and reply to any @ messages. Make sure to reply to all inquiries or complaints.
Give Facebook advertisements a try. Routine postings can only get you so far in terms of promotion. Ads can reach further into your target market and draw customers to your page. They are inexpensive, and can make a big difference.
Reply to people when they post on your page. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Reply right away, particularly if the posting included a complaint or customer service request.
Never ignore comments and questions on your Facebook page. Thank them for contacting you, and give them a great answer. Additionally, post a link to an article on your site if it can answer their questions.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
It is important that all online content is linked back to your Facebook. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Interact with your existing audience. Some marketers focus on getting new subscribers instead of taking care of their exist audience. For a great marketing campaign, you should respect and appreciate your followers. That leads to real engagement in your brand, so don’t forget about these champions of yours!
Social Media
When using Facebook, think of it as a strong platform for sharing quality content. Facebook isn’t just for chitchat, it can also be a serious content platform. Treat it that way. Create great content and share interesting information. It brings plenty of traffic for your business.
Are you thinking about leaping into the social media world to use it to promote your business? Most people like using social media, so Facebook is a natural fit for marketing purposes. These tips will help you to capitalize on this popularity.