There is a lot of advice out there about Facebook marketing. Rather than following the latest trends, you need to establish a solid Facebook marketing foundation. This article can help you see what you need to succeed.

Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. You will have to closely monitor your wall and watch for @ messages pertaining to you. When it is someone complaining, you must reply immediately.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. When a person likes your page, they can enter a drawing to win a great prize. Be sure to follow through on any promises you make.

Be sure to link all content published online back to your Facebook page. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

Contests are a fun way to build an audience. Have customers like your Facebook page and give them something for it. It will not cost you much money, but the communication opportunity with customers is invaluable.

Reply to people when they post on your page. You need to monitor your wall, and any direct messages you receive. Make sure to reply to all inquiries or complaints.

While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. Facebook is a great networking site, but there are plenty of others that reach out to different demographics. Find out more about those who you are targeting before beginning a campaign so you can become a part of the appropriate social network.

Avoid sending updates that aren’t related to you or your business. Only post content that your subscribers are interested in hearing about. If you are going to put up personal things, do it on your personal page.

Consider creating a group instead of a page. Creating a Facebook group can encourage subscribers to make their own community online so they can interact with others. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.

Build your brand’s personality. If you post the same old stuff as everyone else, your brand is not going to be viewed with excitement. Have a little fun, but don’t offend anyone.

When all is said and one, people generally just follow trends that don’t work on Facebook because they are lazy and don’t know any better. This article doesn’t concern just what is trending but sound advice for your marketing strategies. The advice you’ve received in this article will provide you with a solid path to profitability through the increased effectiveness of your marketing campaign.

You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.