Your sister, brother, and parents may have a Facebook page. Your older family members are probably on Facebook, too. That said, are your customers on Facebook? Probably so. Keep reading to find out how to market to them.

Try a giveaway as a way to boost your Facebook marketing. Offer free products or discounts to subscribers when they join. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.

You posts should always be professional when you are using Facebook marketing. While social media usually has a relaxed tone, present your business and yourself professionally. When you use a professional tone on Facebook, people will trust you and your company.

Always post a link to any new content on your site to your Facebook wall. If you have a blog on your site, have a summary and link post automatically on your Facebook. It’s also possible to link Twitter to Facebook so that all your tweets display there too.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. You only need to post the offer and then change it to Promoted Post on your wall. You can promote it outside your fan base if you feel it is a great offer.

Promote a contest using Facebook Offers. Just set the offer and choose to make a Promoted Post. You may find yourself with new followers if its a great offer.

Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Don’t neglect your existing audience. Some marketers focus on getting new subscribers instead of taking care of their exist audience. Your audience must feel respected. This will help fortify your brand and personality.

Do not ignore any questions or comments that are asked of you on Facebook. Show that you appreciate their questions and comments, and give helpful responses. Sharing a link to another page that has the right information is an appropriate way to give a good answer.

Get more followers by hiding content from those that aren’t fans. By hiding certain content from casual visitors, you will pique their interest, resulting in more followers. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.

You probably have a personal Facebook page so you’re able to think like a customer already because you’ve been marketed to on it in the past. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. If you put forth a lot of effort, you’ll see your profit increase.

A fan base is a must before you begin marketing on Facebook. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.