The Facebook platform is pretty simple to understand and the social media site has a lot of fans. Rather than ignoring how powerful it is, you should learn what you can about it so you can market with it. This article can show you just how much Facebook can be worth for your company.

Be sure that anything that you post online has a link to your Facebook page on it. If your site has a blog, include a summary and then link the posts automatically via your Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.

Make sure to communicate with your fans to understand their needs. Acknowledge the posts that people make. Numerous successful businesses have benefited from marketing ideas learned from the public. Do not neglect your following, as they are the keys to your success.

Does your page stand out from the competition? Add colors, logos, photos and interesting apps. This will attract the most amount of customers.

Promote a contest using Facebook Offers. Create the offer and then make sure to post it on the wall. If it is a really good offer, you can even promote it to non-fans.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Reward them with prizes and incentives if they like your page. Follow through with your prizes and discounts, or you will lose customers.

The first step to success with Facebook marketing is having a solid base of fans. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. This will allow you to market to a larger audience so that your expenses do not go to waste.

Know when you should and shouldn’t post on other walls. When posting on other’s Facebook pages, it can get you significant attention. Make sure it is the good kind. If you feel like you have worthwhile things to say, you should post on other pages. Avoid spamming because this will just annoy people.

You posts should always be professional when you are using Facebook marketing. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. Maintaining a professional tone will help build trust among your customer base.

Offer an exclusive coupon, sample or great deal for those who “like” your page. Your page can get a great deal of attention when your page is liked. Think about a good reward to offer when someone likes your page. It could be a sweepstakes of some kind or a free sample. If you give them something they like, they will probably not hesitate to “like” you.

Everything you put up on Facebook needs to have value. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Refrain from promoting your brand too much, as this can get frustrating.

It is important that all online content is linked back to your Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.

Make a group dedicated to your business. It will consolidate a lot of things for you, allowing you to answer questions and communicate with your followers. You can let your group know about special discounts, as well as other information that is useful to them. This is also an excellent way to learn more about your target audience.

Despite its newness, Facebook is an amazingly powerful marketing tool. Instead of ignoring it, be sure to implement Facebook marketing. These tips will ensure that you get the most out of Facebook for your business.

Make sure that your Facebook page is spam-free. You can use filters to help edit the page and monitor content when you are away. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.