When it comes to marketing, there are few tools out there more beneficial than Facebook. Facebook is by far the most successful social media site on the planet, and companies are starting to use it in their marketing. When you want to join them, continue reading.

Link all of your content to your Facebook page. Link post summaries of blog entries from your site onto Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.

Regular interaction is key. Be aware of whatever people post on your page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Your fans are the reason you are successful.

Before you do anything else, you must build your audience. You should always aim at gaining a large following. After that threshold has been reached, your conversion rate is going to start marching.

Know when it’s okay to post something about your business when you’re not on your personal Facebook page. You can gain attention from others’ Facebook pages. Be sure it is positive attention, though. You always want to keep your posting professional and a reflection of your business. You don’t ever want to be guilty of spamming.

Always post a link to any new content on your site to your Facebook wall. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Also, use your Twitter page to link up to Facebook.

Carefully chose your updates. If your updates are boring or off-topic, you’ll lose fans. Educate your customers with enlightening posts. Facebook Insights is another tool that you can tap into to increase customer satisfaction.

A company that deals with their customers occasionally, such as a Realtor or automobile dealer, really will not benefit from a Facebook page. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Instead, invest your time in creating targeted Facebook ads.

Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.

Most people market on Facebook because they want to improve their sales. To keep you on track, set short term sales goals. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. If your business hasn’t improved, you might want to change your strategy up.

Facebook can help with exposure and visibility to the entire world. If you know what you are doing, this is a good way to reach a much larger audience than ever before. Use what you have learned here to propel your business up to the top.

Think about buying Facebook ads. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. You can control the budget, and the amount of effort put into it is completely up to you. There are no long-term commitments. Your ad can be stopped any time.