Simple to implement, reaches a huge audience – Facebook is a great marketing tool. Instead of ignoring its ability to help you with your marketing, investigate your options. Keep reading for some great Facebook marketing information.

You need a good fan base when you are using Facebook as a marketing strategy. You don’t need to spend much money until you’ve gleaned 5K fans or so. After you hit that many people you should see your conversion rates start to rise.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offer users prizes and discounts in exchange for encouraging people to like your page. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.

Be sure that you’re making posts that have value. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Refrain from promoting your brand too much, as this can get frustrating.

Make a group dedicated to your business. A page for your business allows your customers easy access to asking you questions. Additionally, others may answer posted question if you are unavailable. Inform your subscribers about the new products or discounts you are offering. This is a perfect chance for you to connect with your customers.

One method for generating interest in your business is by having a giveaway. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Post who the winners are to your Facebook page; do this often to grow your business.

Never share updates that seem irrelevant to your own content. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. Post anything of a personal nature using your individual Facebook profile.

You should always do your best to make sure you respond to all customer comments. This includes postings as well as emails. You’ll have to put in some effort, but fans will love the personal touch.

Any online content that you publish should link to your Facebook page. If you write a blog, make sure that new posts appear on Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.

Realize what does not work when it comes to marketing with Facebook. There are tons of examples out there. You can learn as much from others’ mistakes as you can from their successes. You also need to learn what you should not do.

See if any of your customers would want to post their reviews on your page. People who are looking into purchasing from you will appreciate reading reviews and comments from others with experience. Having your past customers share their experiences will allow prospective customers to make an informed decision.

Don’t forget about your existing audience. There are people that just want likes and then they forget about existing fans. Respect and reward your audience as much as you can. This can help your brand earn real engagement, so do not forget about your champions!

Facebook Marketing

While Facebook is relatively new on the social media scene, its power to reach a very large audience is quite astounding. Instead of ignoring it, be sure to implement Facebook marketing. Read the tips in this article so you can use Facebook marketing for the most benefits.

Consider buying some Facebook ads. Your ad can be customized so that people in a specific age group or gender can see it. You may also use a given budget and do a lot or a little as you can manage. Finally, you don’t have to commit long-term. Your ad can be stopped at any time.