Knowing what’s popular and what people respond well to is something a marketer or advertiser should know. Take advantage of Facebook marketing in this modern age, where most people use it! Keep reading to learn more about how to advertise on Facebook in an effective way.

Always be as professional as possible in your Facebook marketing campaign. Although social media tends to be more relaxed, it is important that you present your business as a professional one. If you stay professional at all times then people are going to respect you and your business a lot more.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offers can include discounts and prizes for users “liking” your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

Check comments on your Facebook page regularly and respond promptly. This will show that you are on point and active on your page. Never hesitate to share links within your Facebook page to address a visitors needs.

Giveaways are terrific marketing tricks. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It doesn’t cost much, and it is a great way to reach out to customers.

Keep your Facebook page from becoming covered with spam. Sites that are riddled with spam can end up turning potential customers off. You will be able to set up a list of keywords that will be filtered off of your page.

Companies that only have rare contact with customers may not need Facebook pages. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Use targeted ads on Facebook instead.

Take time to answer questions and respond to comments posted on your wall. They’re taking the time to contact you, so the least you can do is reply. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.

Before you do anything else, you must build your audience. This means that your focus should be on building your follower count until you have around 5,000 people following you. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

Make a group dedicated to your business. It will consolidate a lot of things for you, allowing you to answer questions and communicate with your followers. You can also give your group customers advance notice of deals and coupons or even create special sales just for them. You can quickly get to know some of your customers.

When you market your business on Facebook, you could struggle to get started. An easy way to get going is to put a Facebook button on your web page. This widget allows customers to easily connect to your business’s Facebook page. When someone starts following you on Facebook, they will know more about your business.

Give someone something valuable if they “like” your page. A page with many likes will get more attention. Think about giving folks something unique and free if they give your page a “like.” Whether it is an individual gift or the chance to go into a draw, it will create excitement. If they want the item you’re giving away, they won’t mind subscribing to your page.

Consider what Facebook can bring your company before you write it off as an option. Because of the huge number of users, Facebook marketing can benefit you in ways that you didn’t know were possible. Keep these tips in mind moving forward.