Staying on top of trends and developments is essential for anyone who markets a business. Facebook is one of the largest social networks on the planet, and it would be foolish to not incorporate Facebook into your overall marketing strategy. Keep reading to learn more about how to advertise on Facebook in an effective way.

All posts must be done professionally. Social media has to be taken in a serious manner to make profits. You will develop a better reputation if you stay professional.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.

Engage your customers by replying to their posts as much as possible. Monitor your wall daily and make sure to respond to people within 12 hours. Make sure to reply to all inquiries or complaints.

Think about making a group rather than a page. Facebook groups are a great way to get people to interact more. You could also use a group and a page to get maximum benefits from Facebook marketing.

Be sure that all of your online content is linked to and from Facebook. For example, link a summary of your blog onto Facebook if you have one. Also, use your Twitter page to link up to Facebook.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If it is a really good offer, you can even promote it to non-fans.

You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. Your conversion rate will be better and your campaign will be less expensive as a result.

Make your page stick out. This can be done by using colors and photographic elements. You can attract more followers with an attractive page.

Make sure to build a fan base when marketing on Facebook. This means that your focus should be on building your follower count until you have around 5,000 people following you. This will allow you to market to a larger audience so that your expenses do not go to waste.

Know when you ought to make posts about the business outside of a personal Facebook page. You can gain lots of attention by doing this. You want this to be positive attention. Only post when you have valuable information to share. Don’t spam other pages.

Avoid allowing spam to take over your Facebook page. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. You and your page administer can use it to filter keywords of your choice.

Consider what Facebook can bring your company before you write it off as an option. With its huge audience, there really are no limits when it comes to marketing your business. The techniques described in this article can help improve your results.