Do you want to crush your competition? Are they marketing on Facebook, and you would like to do that too? Would you like to have a Facebook campaign that beats them cold? It takes a bit of know-how and a little time commitment, but by reading the tips and information here, you’ll be on your way to successfully marketing your brand on Facebook.

Having contests are great for increasing your fan base on Facebook, so try to do that. Give discounts or prizes to people who share or actively market your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.

Consider holding online contests as a means of your Facebook marketing plan. Offer up discounts and prizes in return for having your customers like your Facebook page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

It is important that your published online content is linked to your Facebook account. Even your blog should link to your Facebook page. You can also link your Facebook page to your Twitter account so your tweets will show up there.

Consider Facebook as a good way to share your content. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Use it in that way for your brand. Spend time producing quality content and use your page to promote these posts. You will discover that Facebook has the ability to draw lots of traffic.

Make sure any content you publish is linked through your Facebook. For example, if you write a blog, make sure to link each post to your Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.

You can improve the value of your Facebook page by changing the tabs to suit your business. You can easily organize the information available on your page so that fans can find it. Deals, contests and promotions can be organized with their own tabs.

Giving stuff away is a very effective marketing strategy. Give people something for free if they meet a certain condition, like if they were to like the Facebook profile of your business. The cost is low and the returns are high.

Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Create the offer and then make sure to post it on the wall. If it’s a good deal, you can give it to people that do not even like your page yet.

Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.

One way to entice people to follow you is to only show content to those who are following you. Having hidden content will make it so those who are interested will have to become a fan. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.

Give your followers something to sign up for. You can provide incentives for people to do so, which will make communication easier going forward. You could have a contest, or just give away a freebie.

Facebook marketing can be a powerful way to beat the competition now that you know how to do it right. You can help them understand the way to success now! Use the above advice to reach more customers than ever.