Are you educated about online marketing? Are you using Facebook to its full marketing potential? Are you someone who is into traditional marketing that needs to know more about Facebook? No matter if you are new or are an old hand, the advice in this piece will surely prove useful.

Having contests are great for increasing your fan base on Facebook, so try to do that. Provide fans with coupons or even a product when they share or Like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

An excellent Facebook marketing tool is contests; therefore, you should utilize it. Provide fans with coupons or even a product when they share or Like your page. Be sure that you come through in awarding your prize, or no one will trust you again.

If you’re marketing your business on Facebook, you should be professional about it at all times. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.

You may want to buy an advertisement on Facebook. Make your ad targeted to a certain gender or age. If you have a budget, do as much as you want. Finally, there aren’t any long term commitments involved. Whenever you would like to end your ad, you can.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Just get the offer all set up and change it to “Promoted Post.” Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

Giving stuff away is a very effective marketing strategy. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.

Choose updates carefully. If your updates don’t contain any valuable information, your subscribers will lose interest. Give them information they want, like how-tos or humorous posts. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.

Answer any questions and respond to comments on Facebook. Begin your answer by thanking them for contacting you; then, provide the information they require. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.

If someone posts on your wall, answer them. This will show that you care about what they have to say. It’s like a phone call: you would never leave it at a message left on your machine, would you?

You should now know more about how to market via Facebook. These tips can help sharpen your skills with Facebook marketing. Today is a better time than any to start making money using these tips.

Use custom tabs to make your Facebook page more efficient. These allow for increased organization, making your page very user friendly. For example, if a contest is going on you can have a tab there to get more information about it.