The ability to easily contact people around the world is what makes Facebook so popular. You can use Facebook to market your wares. Keep reading to find out how.

Organize some sort of giveaway to gain attention on your Facebook page. You ought to urge customers to sign up by providing freebies to certain subscribers. Make your winners viewable to maintain the legitimacy of your contest.

Having a contest is a good way to glean fans. Offer up discounts and prizes in return for having your customers like your Facebook page. Just be sure you actually follow through or your business will not be trusted.

When you publish something on your website or other social media accounts, link to it from your Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. Add colors, logos, photos and interesting apps. People are much more drawn to decorative pages than plain ones.

Make sure that all content you publish online is at least linked to from your Facebook. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

Use the custom tabs on Facebook for greater efficiency. The tabs will let you present your information in an organized manner. For instance, when you have a contest going on, make a tab for just content info.

Targeted Facebook

Avoid allowing spam to take over your Facebook page. Look for the filters that allow you to easily remove it. Keywords which you or a fellow administrator have chosen will be filtered out automatically.

If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. This is because customers are random so they likely will not follow daily posts. Invest your marketing dollars in a targeted Facebook ad instead.

If you’re trying to market on Facebook, you’re probably trying to get more products sold than you’re currently selling. You can track your success by setting a monthly goal for your sales. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. If you are not seeing the type of business you want, you may need to adjust your strategy.

Try developing a group rather than a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.

Since so many people are using Facebook, you should be, too. Facebook marketing works for businesses both large and small, local and global. Keep this advice in mind as you start your journey.