Facebook marketing is both simple and far-reaching. Instead of neglecting its true capacity, take advantage of its marketing potential. This article can show you just how much Facebook can be worth for your company.

Make sure you talk to your fans regularly in order to find out what they want from your business. Pay attention to what people are posting on your page. You would be amazed at how helpful the public can be with marketing ideas. Don’t ever ignore your fans as they have a good idea as to what they are looking for.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offer prizes or special deals to those who like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Use Facebook to connect with your customers. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Don’t neglect this powerful marketing tool. You can even use Facebook to promote your articles or blog posts. You will see that Facebook brings you a great deal of traffic!

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This will lower your costs and increase profits in the long run.

It is important that your published online content is linked to your Facebook account. If you have a blog on your site, have a summary and link post automatically on your Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

Know when to post about your business outside of your own Facebook page. You can gain attention from others’ Facebook pages. Having said that, it’s crucial that this attention is desirable. Post when you want to say something that’s worthwhile. Avoid spamming at all times.

Giveaways are very helpful in marketing. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. You do not need invest much money, but you can increase your base of potential customers.

Make sure that your Facebook page is spam-free. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. Any page administrator can input keywords in this particular tool which are then automatically filtered out.

Use care in selecting your updates. If you don’t share content that has value, you won’t keep fans very long. Updates must be engaging and helpful. Facebook Insights is another tool that you can tap into to increase customer satisfaction.

Offer a reward for someone liking your page. Likes are something that can make your Facebook page popular. Think about a good reward to offer when someone likes your page. You could give away a free sample or even a chance in a sweepstakes. If the incentive is something that they value, they won’t hesitate to click on that “like” button.

Try making a group as an alternative to creating a page. Facebook groups are a great way to get people to interact more. This will also give you the ability to inform your subscribers of updates.

Try to add value and relevancy to each of your Facebook posts. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. Avoid becoming overbearing when you are marketing your products.

Pay attention to the “personality” of your brand and build this with your marketing materials. When people see posts that are boring or stale, they will think that your products are also stale and boring. Show some personality, however remember to remain professional.

In order to make the most of your marketing efforts, build a fan base that is solid. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. When you hit that mark, your conversions will start happening rapidly.

Facebook marketing may still be relatively new, but the audience opportunity is almost unlimited. Take advantage of all it has to offer. Use these tips and you’ll get great results.