Many, many people use Facebook. It is a great way to market your business. The website also offers certain marketing options, some of which are free and some require a fee. The following tips will help you get started with Facebook, even if you choose not to pay for marketing leverage.
Contests are a good way to market and get new followers on Facebook. Reward them with prizes and incentives if they like your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.
Always post a link to any new content on your site to your Facebook wall. If you publish a blog, configure Facebook to automatically include a link and summary of your post. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
When you market your business on Facebook, post professionally. The wording can be relaxed, but the content needs to be professional. You will develop a better reputation if you stay professional.
Use a giveaway in order to drum up attention and interest on Facebook. Encourage new subscribers by offering free products. Just announce a winner and repeat the promotion as necessary.
Be careful about posting about your own business away from your personal pages. You can get some attention by posting on other pages. You need to make sure it is good attention. Only post on other pages whenever can positively contribute in some way. Don’t ever spam people.
Any content published online should be linked to your Facebook page. If you’re a blogger you should put a link to your Facebook page at the end of your posts. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Be sure and answer all questions that people post on your Facebook page. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
Host a giveaway to increase interest to your Facebook page. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” This doesn’t cost much and has the potential to build a significant following for your brand.
Don’t neglect your existing audience. People often focus on new customers and tend to forget about the old. A respected audience is a happy audience. Communication leads to a great relationship with your customers.
Contests are a fun way to build an audience. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. You will have the chance to communicate with a large amount of people.
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Irregular customer interaction also means they will be quite uninterested in your postings. As an alternative, consider advertising on Facebook instead.
Be sure that your posts offer some value. Basically, your readers should gain something out of every single one of your Facebook posts. Don’t be too much of a salesman, however, or people will get tired of your updates.
Facebook Marketing Campaign
Consider creating a Facebook group for you company. This can be a one stop shop, a place where you can field questions and where customers can chat with each other. Also, you can use this as a platform for revealing deals. This is a really good way to engage your customers.
You should now feel comfortable enough to start planning your own Facebook marketing campaign. Setting up a Facebook marketing campaign is not costly, so you can easily experiment with the advice from this article. Be sure you’re ready to start soon so your competition doesn’t have a chance. Who knows? They may have read this article as well, so get going!