Do you want your business exposed to millions of people? Were you aware that Facebook could assist you with that? Millions of people are registered on there and they can be your fans if you do your Facebook marketing campaign right.

Consider creating a Facebook group rather than just a page. This can encourage subscribers to make a community online and communicate regularly. You can also use a group and a page to give updates and allow users to share content.

Offering contests is an effective way to increase your fan base. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

You must build a healthy Facebook fan base. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

Be selective when it comes to posting updates. Your followers will lose interest quickly if the content in your updates routinely has no value. They should offer help or be educational or entertaining. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.

Host a giveaway to get some extra attention for your presence on Facebook. Encourage your visitors to join your page in order to be eligible for some free products. Announce winners on your page and repeat as necessary.

When marketing through Facebook, the goal is to increase your sales. Setting monthly goals will help you do this. This will help you to increase the amount of money that you bring in. If you do not get the results you need, your strategy might need some tweaks.

Be sure that you’re making posts that have value. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Avoid too many postings that show on their feed so that your fans won’t be tired of your name showing up.

Make sure that all content you publish online is at least linked to from your Facebook. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Also, use your Twitter page to link up to Facebook.

Give your followers something to sign up for. Offer them something of value when they register so that people will be more likely to do so. Use this to hold sweepstakes or offer coupons.

Hide some of your page’s content from those who haven’t Liked the page yet. If any of your content is hidden, people will follow you in order to view it. Don’t hide too much of your site, as search engines won’t be able to crawl anything that is hidden.

You may want to try Facebook ads. Posting to your page will only get you so far. If you want to reach a lot of people all at once you should try buying an ad on Facebook. They are affordable and effective.

Ask people in your fan base to comment on your recent product decisions. Subscribers love to feel a connection to the brands that they follow. There is nothing better than involving your fans in some of your business decisions. For example, if you run a blog you could ask them what kind of posts you should make.

Facebook is the place to market your company today. Millions of people browse Facebook on a daily basis. It is possible for them to see your business and become customers. Use the information above to help expand your business and connect with your target audience. Understand that there is no limit to your success.

Avoid allowing spam to take over your Facebook page. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. You will be able to set up a list of keywords that will be filtered off of your page.