Are you making use of Facebook marketing for your business? If not, then you are seriously underestimating Facebook’s potential for gaining new customers. If you already have a Facebook presence, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. Keep reading to learn how to come up with a successful Facebook marketing campaign.

Consider Facebook ads. Your products or service will only receive so much promotion from your normal postings. If you want big results, ads can help you get them. They are inexpensive and can pack quite a marketing punch.

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. This means checking you wall for questions or comments regularly. Share your thoughts, particularly if it is a customer service issue.

Try making a group versus a page. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.

Promote a contest using Facebook Offers. Create the offer and then make sure to post it on the wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

Your Facebook page needs to be monitored for spam at all times. Look for the filters that allow you to easily remove it. Page administrators can add keywords into the tool that will help keep things filtered.

Offer something that is unique when someone “Likes” your Facebook page. You can garner lots of attention via “likes.” Consider offering people something free and exclusive if they like your page. It could be something everyone gets or even a sweepstakes. People find it easy to click if the offer is for an appealing item they would like.

When marketing with Facebook, your whole intent is to boost sales. Thus, you should try to set achievable goals each month. While “likes” have their place, they don’t necessarily mean that anyone is buying from you. If you do not get the results you need, your strategy might need some tweaks.

Have a giveaway. Have customers like your Facebook page and give them something for it. The cost is low and the returns are high.

Your posts need to be interesting and useful. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.

Create a group related to your business. You can use this page to share useful information, interact with your audience and receive questions from customers. Tell them about sales, coupons or interesting articles. You will feel much closer to your customers if you do so.

If someone takes the time to comment on your wall, give them the courtesy of a response. If someone goes to the effort to contact your business, you should take the time to talk with them. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.

Commit solid resources to your Facebook marketing plan. Facebook is important and marketing on it will take real effort. If you hand over Facebook responsibilities to someone who is overworked already, you will likely get poor results. To get the best results, allocate real resources.

If you haven’t put your business on Facebook, hopefully you’re inspired to do so now. You now have what you need to know to start your Facebook marketing plan today. Regardless of your history with Facebook, there is always room for improvement. Use the tips in the article above to help improve your marketing efforts.

Give your audience a spot on where they can sign up to your Facebook page. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. Try having a contest from time to time or give them a way to get signed up for special offers from you.