There is great buzz about Facebook as a marketing tool. If you are not sure exactly what that means, do not panic. Thankfully, experts have provided the advice below to get you started.

In order to know what your fans are looking for, frequently interact with them. Pay attention when folks make postings on your page. Other businesses that are successful have gained great marketing ideas from their audience. Your fans are the reason you are successful.

Make sure you talk to your fans regularly in order to find out what they want from your business. Pay attention when folks make postings on your page. There are a lot of popular businesses that get marketing tips from their fans. Your fans are the reason for your success, so never make the mistake of ignoring them.

You may want to try Facebook ads. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. Ads can reach further into your target market and draw customers to your page. The cost is negligible compared to the potential gains.

Giving stuff away is a very effective marketing strategy. Give people something for free if they meet a certain condition, like if they were to like the Facebook profile of your business. This technique will increase your visibility without the necessity of spending much money.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offer users prizes and discounts in exchange for encouraging people to like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.

Offer an exclusive deal to those that “like” your page. You can gain a large amount of attention quickly by the use of the “like” button. Think about offering something that’s exclusive and free to those that like your page. You can make it a contest or you can make the gift for all. If you give them something they like, they will probably not hesitate to “like” you.

Companies that only have rare contact with customers may not need Facebook pages. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Instead, turn to Facebook targeted ads to reach new customers.

If you’re marketing your business on Facebook, you should be professional about it at all times. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.

After reading all about marketing through Facebook, you shouldn’t be scared any longer. Sign into Facebook now and begin using these tips you read. Do not hold back – you will get a lot of attention with Facebook. So, get started right now!