It’s important to stay up to date when you are advertising your business. Hundreds of millions of people use Facebook, which means you would be remiss in your duties as a marketer if you didn’t take advantage of it. This article will show you all of the best practices you need to know.

Creating a contest for your Facebook page is something that you can have some success with. You ought to urge customers to sign up by providing freebies to certain subscribers. Make your winners viewable to maintain the legitimacy of your contest.

Reply to people when they post on your page. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply to everyone that you can, and make sure that you’re replying to complaints first.

Use Facebook Offers to promote your special deals. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. This will encourage people to come to your page.

Use custom tabs to make your page stand out. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. When you run a contest, put it on its own tab, for instance.

Consider Facebook ads. Your normal posting will only deliver so much in term of promotion for your product or service. If you want big results, ads can help you get them. They are not expensive, and can make a substantial difference.

Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This will lower your marketing costs and increase the company profits in the long run.

You may want to buy an advertisement on Facebook. The ad can be targeted to users of a certain gender or age. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. There are no long-term commitments. You are able to discontinue your ad at any time.

Depending on your needs, a Facebook group may work better for you than a page. Groups are like little communities where your fans can interact together. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.

You need to promote your customers making decisions regarding your brand. They’ll love to feel so important. This is a great way to help build a community within your brand. If you blog, ask fans what they want to hear about.

It can be a little rough in the beginning of your marketing efforts. One simple way to get the ball rolling is to place a Facebook button somewhere prominent on your website. This will allow your customers to navigate more effectively. When fans “like” the business via Facebook, you can update them on what happens in your business easily.

One important thing you have to do is to develop a Facebook fan base that’s solid. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. When you reach that goal, you get more followers from promotions.

It’s really important to try to have a personality for your brand. If your posts are boring, they will assume your brand is, too. Have some personality, but continue to be professional.

If someone leaves a message on your page, respond to it. This include comments in your inbox as well ones posted on your page. This extra work will pay benefits down the road.

Give away free items on your Facebook page. Have customers like your Facebook page and give them something for it. It will not cost you much money, but the communication opportunity with customers is invaluable.

Instead of having the mindset that Facebook is ineffective, you should figure out what it can do to help you. There are many people on Facebook now, it is not just a place for young people anymore. Remember what you’ve learned here, and you should do well.