There are tons of Facebook users around the world. There is a good chance that you are one of them. If you are a business owner, Facebook can expand your customer base. This advice will help you with Facebook marketing.

Make your posts professional in tone and spirit at all times. Social media has to be taken in a serious manner to make profits. Folks will have more respect for what you do if your tone stays professional.

Host a giveaway to get some extra attention for your presence on Facebook. Offer entries in return for liking your page. Just announce a winner and repeat the promotion as necessary.

The best way to engage your followers is to reply to what they write on your wall or about your company. You should monitor your wall regularly and also any related @ messages. Make sure to respond to both positive and negative feedback.

Giveaways are a great method of drawing attention to your page. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Update your Facebook page with the winners, and repeat this any time you want more fans.

Try your hand at Facebook ads. Regular posts only go so far with promotions of services. If you really want to reach more people, you will need to buy some Facebook ads. The cost is negligible compared to the potential gains.

Facebook Offers is a great tool for running contests or giving away free products through your website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. Depending on the offer, you may even want to promote it to people who aren’t followers.

Think about purchasing a Facebook ad. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. You can set a budget and work only as much as you want to. Finally, there aren’t any long term commitments involved. You have the ability to stop the ad at your convenience.

You don’t necessarily need a page, a group may be better for you. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.

You can covert visitors into followers by hiding content from people that aren’t fans. You will get more fans this way because they will want to see the hidden information. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.

You should spend real time and energy on your Facebook marketing. Facebook is truly a major deal, and it takes hard work to use it effectively for marketing. If you give the job to a busy person on your team, it might not get the attention it needs. This will help you to maximize the profit of your business.

If you want to only target current customers, use “custom audiences”. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.

Become an authority in your field. You can gain much knowledge about leadership within your niche on Facebook. Look for opportunities to comment and answer questions in your niche. This gets your brand out to more people, which means more fans for you.

It’s vital that your audience is frequently updated via your Facebook page. Posting once daily is generally sufficient. Make sure your updates are content rich and are filled with information that your customers and followers would like to read.

Look into a Facebook advertisement to sell your product. These can be customized for people of a specific gender or age to see them. You can use your own budget, doing as little or as much as you want to do. Finally, there aren’t any long term commitments involved. Your ad can be taken down at any time.

After reading this, you should have enough information to get your Facebook marketing plan started. When you put these tips into practice, you’re going to discover that it’s easier than you thought and works better than you would have realized. Begin today so that you can be shocked at your success!